Is Google Ads Worth It For Small Businesses?
Are Google Ads worth it for small businesses?
Unfortunately, it can’t be answered with just a “Yes” or a “No”.
People might wonder whether Google Ads is worth it for small businesses or not as Google Ads can take away all your money even before you realize what happened.
So, it’s very vital to understand some aspects before you understand whether Google Ads is worth it for small businesses or not.
- A good website:
You need a proper website to get a good result, as Google Ads will gain clicks. When users click on the ad, they will reach your website and work in your favor.
- Useful searches:
Google Ads will work in your favor when your chosen keywords match the users’ search. If people aren’t searching for what you offer, you might be wasting your money in the wrong place.
- Your Marketing Skills:
If your marketing is off, you won’t be able to generate leads and sales, and you will just be wasting your money on advertising on Google Ads. Instead of that, try to make your product unique and valuable at the right price. With proper promotion, you can capture a lead. In this way, you will actually see whether Google Ads are worth it for small businesses or not.
If these things are skillfully managed, you can say that Google Ads will find itself worth your money even if it’s for a smaller business.
Google Ads has been the most significant catalyst for the growth of many small businesses. And it can help you as well if used in the right way. As a business owner, you do invest your money in a couple of places. So, you can consider Google Ads as one of such investments to upgrade your brand name.
You will only have to pay when any user clicks on your ad, not for every time it’s seen. Naturally, the interested audience will click on your ad and visit your page. Even if you don’t get an order but at least you will get a view. Moreover, people will recall it the next time they see your ad, thus popularizing your website.
Hopefully, you have understood that you need to use Google Ads appropriately to understand its worth for small businesses.
Are You Wasting Money On Google Ads? Find Out How We Can Increase The ROI And Decrease The Budget.
Search advertising is the most significant expense for most digital advertisers, but many still are unsure about its worth.
As a digital advertiser, you need to be aware of the resources, time, and labor required to bring in traffic with effective strategical ads and increase the ROI.
You are investing money and a lot of effort only to increase the sale exponentially and elevating your ROI level.
Google Ads is there to help you increase PPC, generate leads and sales, and increase ROI.
To know more about Google Ads, you can click here.
Return on investment (ROI) has its importance in the world of digitization. It tells you whether you are earning any profit on your investment or not from all of your campaignings on Google Ads. And if you aren’t, it helps you to find the problem and to make the required changes in your campaign.
Earning higher ROI doesn’t need higher investments.
Several small businesses require little investments but can get you a significant amount of ROIs. Google Ads might seem expensive for your small business, but it can get you an enormous number of potential customers. All of them won’t be buying your product, but some will. Because of the sales, slowly, you will start getting some return on your investment (ROI). Then, eventually, you will start generating your desired Return on investment.
To increase the ROI exponentially without any rise in the investment, you need to use well-strategical tactics like:
- using newly searched keywords
- analyzing keyword-level efficiency
- percentage of keywords without a click
- location efficiency, and device efficiency
Moreover, updating campaigns on Google Ads can help, as it follows the crowd around the internet.
Google Ads, though not cheap, can get your ads leads and desired ROIs, inevitably, provided your ads are exact, and their keyword bids are more efficient.
What is Website Optimization? Why Does Your Website Need It?
Many e-commerce business owners are struggling to do business through their e-commerce websites. If you are one of them, then your website needs to be optimized to improve traffic generation.
Now, what do you know about website optimization? You need to know what it is and how it is helpful in bringing you the desired traffic to your website.
Prior to that, you need to understand who your visitors are, and what they want from your website so that you can optimize your website accordingly and get the most out of it.
So, let’s get started with the basics of website optimization.
Basics of Website Optimization:
Website optimization is a process that uses different tools and innovative strategies and experiments with them to improve the website’s performance. Thus it helps to bring in more traffic to the website, boosting the conversion rate, and grow its ROI.
Website optimization involves processes like to achieve the goal of getting indexed by the search engines:
- using relevant keywords and phrases in the website’s content
- editing meta tags
- image tags
- optimizing many other components within the website
SEO
One of the important aspects of website optimization is Search Engine Optimization (SEO). SEO is a technique that aims at the top ranking of different pages of a website in the SERPs for specific keywords. Moreover, it helps the prospects to find your website in the easiest way.
Another aspect that can be used effectively for website optimization is on-page optimization. It is a technique that is used to provide the best user experience to the visitors who have landed on your website. Thus it helps to encourage them to take the desired action and converting them into a lead.
Website optimization is really necessary for improving the ranking of any website. If you don’t optimize your website and its content, no matter how many people are looking for products/services similar to yours, your website won’t show up in the SERPs. Your brand will remain unnoticed.
So, why is optimizing a website so important? Let’s understand.
Important of Website Optimization:
Optimizing a website is an important strategy that is essential to rank higher in the SERPs. This can be done by providing users exactly what they are looking for throughout the internet. So, you need to give the actual answer which they are finding hard to get even after visiting several websites. By optimizing your website, you give them a chance to the visitors to accomplish their goal and have a great user experience.
Also, optimization enables the search engine to understand your website better. Search engines need to understand your website content to drive in the traffic that might convert into customers. The more you optimize your web pages, the better it is to generate traffic.
Optimization can boost your website’s CTR as well. A high CTR is a positive signal to the search engine’s algorithms. It means the more clicks you get, the higher you rank in the SERPs. Optimizing your website by focusing more on the keywords that are relevant to your brand will help you get more clicks.
Top 19 PayPal Alternatives: Different Payment Options To Try Out Today
Do you know PayPal has over 200 million active accounts?
Yes, there are that many businesses engaged there. It is because PayPal was an alternate solution for online money transactions. It provided an alternative solution to traditional money orders and checks.
Though PayPal is widely used for money transactions, you will still find many alternatives. Multiple payment options will always bring more sales for any online business. So, your website better has more options.
Nowadays customers are becoming familiar with payment options other than PayPal. So, there’s no need to give it a second thought. Just begin using them.
Now let’s see what other payment options you really have.
- Google Pay
- Stripe
- Square
- Shopify Payments
- Amazon Pay
- Braintree
- Intuit
- Authorize.net
- WePay
- 2CheckOut
- ProPay
- Click2Sell
- Dwolla
- Payoneer
- Skrill
- Klarna
- Payza
- Merchant
- Payline
You must not know about some of the above payment options. Therefore, let’s find out more about them.
1. Google Pay (G Pay):
- Launched: 2015
- Processing fees start at 1.5 percent or $31 (whichever is higher)
Formerly known as Google Wallet, Google Pay is a money transferring app developed by Google. With over 19 million daily users in the world, it is one of the best PayPal alternative options. That’s the reason it is the strongest PayPal competitor. You should also give it a try, if not using it.
2. Stripe:
- Launched: 2010
- Processing fees start at: 2.9 percent + $0.30 per transaction
Millions of businesses of varying sizes use this payment option. This integrated payment option provides a smooth in-and-out flow of cash. Stripe takes all the care a host needs. It provides options like storing cards and handling subscriptions. Moreover. It also handles direct pay-outs to bank accounts.
3. Square:
- Launched: 2009
- Processing fees start at 2.9 percent fee + $0.30 per transaction
With over 30 million users, Square is great at handling the payroll service. Moreover, employees can check-in and out of work through the Square Point of Scale. Other than this, it also helps in getting small business loans. If granted, you can pay back the loan using the percentage of daily sales using Square
4. Shopify Payments:
- Launched: 2013
- Processing fees start at 2.4 percent
Is your business on Shopify? If so, consider using the Shopify payment option. This is because you’ll have to pay a lower processing fee. Moreover, Shopify allows using Visa, Discover, Mastercard, and American Express. The Shopify payment details automatically sync this order. Therefore, it makes monitoring the order and payment details easy.
5. Amazon Pay:
- Launched: 2007
- Processing fees start at 2.9 percent + 30 cents per transaction
Of course, you know this popular payment option. Amazon Pay is great at handling debit and credit transactions. This thing is not possible with ACH, PayPal, or Bitcoin transactions. Another advantage of using Amazo0n Pay is that you can access it with Alexa. Therefore, it allows the customers to use it through voice search.
6. Braintree:
- Launched: 2007
- Processing fees start at: 2.9 percent + $0.30 per transaction
Braintree is an amazing money transaction platform. This payment option specializes in mobile and web transactions for e-commerce sites. Moreover, it has several useful features. Some of them are a payment gateway, recurring billing, credit card storage, and many more.
7. Intuit:
- Launched: 1983
- Processing fees start at: 2.4 percent + $0.25 per swiped, tapped, or dipped transaction; 3.4 percent + $0.25 per keyed transaction
If you are a small business owner, then this option can be the best one. Intuit is capable of both online and in-person transactions. In addition to that, it can also help pay employees, calculate payroll taxes, and file payroll tax forms.
8. Authorize.net:
- Launched: 1996
- Processing fees start at: 2.9 percent + $0.30 per transaction
Authorize.net has over 430,000 active accounts. It may be an old option, but still managing to remain in the market. It has even received the Achievement in Customer Excellence (ACE) award for eleven consecutive years. This means it has proved its excellence in supporting its customers.
9. WePay:
- Launched: 2008
- Processing fees start at: 2.9 percent + $0.30 per credit card payment; 1 percent + $0.30 per bank transfer.
WePay has managed to stand out among multiple transaction services. It is a good alternative that you can add to your website. Moreover, it has amazing features like stellar customer service and fraud protection. This will definitely make your website more reliable for customers.
10. 2CheckOut:
- Launched: 2000
- Processing fees start at: 2.9 percent + $0.30 per transaction
2Checkout allows users to receive credit card and PayPal payments. Plus, it plays a role in combining a merchant account with a payment gateway. It also provides features like international payments, a solid shopping cart, and recurring billing.
11. ProPay:
- Launched: 1997
- Processing fees start at: 2.69 percent + $0.30 per Visa, Mastercard, or Discover transaction; 3.19 percent + $0.30 per transaction per American Express transaction
ProPay offers features similar to PayPal. Some alike features are the ability to send and receive and send money anywhere in this world and recurring bills.
12. Click2Sell:
- Launched: 2007
- Processing fees start at: Depending on your plan, $1.50 + 7 percent per direct sale or $1 per transaction up to $19.99; $2 per transaction up to $39.99; $3 per transaction over $40
Click2Sell has some common features that a few others also offer. However, the most unique features are affiliate tracking, powerful reports, and automated sales management. Moreover, it has leading sales reporting tools. These tools help you understand sales tactics and strategies better.
13. Dwolla:
- Launched: 2010
- Processing fees start at: Pay-as-you-go API integration in development and will be released in 2019; contact Dwolla for enterprise pricing beginning at $2,000/month
This is another payment option quite similar to PayPal. This option allows brank transaction and Automated Clearing House. It has simple branded tools and a flexible API for quicker service.
14. Payoneer:
- Launched: 2005
- Processing fees start at: 3 percent
Payoneer payment option accepts debit card, credit card, and ACH payments. This payment option is super-fast, i.e., the payments are completed within two hours.
15. Skrill:
- Launched: 2001
- Processing fees start at: 2.9 percent +$0.30 per transaction
Just like everyone on the list, this payment option also offers similar transaction facilities. It offers free account setup and industry-standard rates. Moreover, it allows international merchants to make a transaction almost instantly.
16. Klarna:
- Launched: 2005
- Processing fees start at: 2.95 percent
Klarna proudly says, “It meets the needs of the customers in every situation with a smart and intuitive presentation.” This means they allow the customers to try out the pay later option.
17. Payza:
- Launched: 2012
- Processing fees start at: 1.99 percent + $0.25 per transaction
Payza also accepts payments with bank accounts and credit cards. In addition to that, it also accepts Bitcoins.
18. Merchant Inc.:
- Launched: 1999
- Processing fees start at: 1.99 percent + $0.25 per transaction
Merchant Inc. is another non-hassle payment option you can try out. This allows merchants to have more control over their funds. So, you can go for this option to manage your account well.
19. Payline:
- Launched: 2009
- Processing fees start at: Only 2 percent
Payline is a flexible option that’s accessible, honest, and straightforward. Many merchants are using it for its reliable features. Moreover, it is accepted online, on apps, and in stores.
