What is Website Optimization? Why Does Your Website Need It?
Many e-commerce business owners are struggling to do business through their e-commerce websites. If you are one of them, then your website needs to be optimized to improve traffic generation.
Now, what do you know about website optimization? You need to know what it is and how it is helpful in bringing you the desired traffic to your website.
Prior to that, you need to understand who your visitors are, and what they want from your website so that you can optimize your website accordingly and get the most out of it.
So, let’s get started with the basics of website optimization.
Basics of Website Optimization:
Website optimization is a process that uses different tools and innovative strategies and experiments with them to improve the website’s performance. Thus it helps to bring in more traffic to the website, boosting the conversion rate, and grow its ROI.
Website optimization involves processes like to achieve the goal of getting indexed by the search engines:
- using relevant keywords and phrases in the website’s content
- editing meta tags
- image tags
- optimizing many other components within the website
SEO
One of the important aspects of website optimization is Search Engine Optimization (SEO). SEO is a technique that aims at the top ranking of different pages of a website in the SERPs for specific keywords. Moreover, it helps the prospects to find your website in the easiest way.
Another aspect that can be used effectively for website optimization is on-page optimization. It is a technique that is used to provide the best user experience to the visitors who have landed on your website. Thus it helps to encourage them to take the desired action and converting them into a lead.
Website optimization is really necessary for improving the ranking of any website. If you don’t optimize your website and its content, no matter how many people are looking for products/services similar to yours, your website won’t show up in the SERPs. Your brand will remain unnoticed.
So, why is optimizing a website so important? Let’s understand.
Important of Website Optimization:
Optimizing a website is an important strategy that is essential to rank higher in the SERPs. This can be done by providing users exactly what they are looking for throughout the internet. So, you need to give the actual answer which they are finding hard to get even after visiting several websites. By optimizing your website, you give them a chance to the visitors to accomplish their goal and have a great user experience.
Also, optimization enables the search engine to understand your website better. Search engines need to understand your website content to drive in the traffic that might convert into customers. The more you optimize your web pages, the better it is to generate traffic.
Optimization can boost your website’s CTR as well. A high CTR is a positive signal to the search engine’s algorithms. It means the more clicks you get, the higher you rank in the SERPs. Optimizing your website by focusing more on the keywords that are relevant to your brand will help you get more clicks.
How To Use Instagram Ads Effectively For Generating Leads For Your Website?
Social media provides amazing platforms for business owners to target a million users of social networking sites. There, you can directly target the specific audience who have shown some interest in your brands to generate leads with effective ads like Instagram ads.
Social media leads are the potential customers who have provided you with their information to follow them around within the different platforms.
Instagram is such a social media platform, which is used by many brands to generate leads and in converting the interested unconverted prospects. If you are also a business owner willing to use Instagram to generate leads, then look forward to this article to know how to effectively use Instagram to generate leads to your websites.
1. Use Instagram Lead Ads:
The most obvious way for lead generation on Instagram is using lead ads. Moreover, Instagram ads are specially designed for business owners to collect information about interesting prospects by collecting their contact details like email id or phone number. The information about the prospects collected can be used to differentiate the targets and improve the Instagram ads targeting strategy. This will help you to group the prospects with similar profiles, allowing you to target them at once. Also, Instagram ads help to increase brand exposure and bring new leads.
2. Add Action Buttons to Your Profile:
If you want to use Instagram for your business, you need to add action buttons to your account. In addition to that, you can also provide a link to your email id, phone number, and business address in your profile for visitors to get in touch with you. Furthermore, Instagram has better options for lead generation like Book, Reserve, and Get Ticket Action Buttons, where forms by Instagram providers appear in front of the visitors.
3. Optimize the Link in Your Bio:
You have to use the link space provided in the Instagram account to the fullest. The link provided should take the customers to the objective that you want to accomplish like signing up for newsletters, product sales, or a survey.
4. Design a Landing Page:
Since you are providing a link to your website, you need to have a landing page. The landing page must not make the visitors regret their decision. The page should give a seamless visual experience and relevant content to the visitors.
5. Add “Swipe Up” Feature on Your Instagram Stories:
Instagram stories are another way that businesses use to generate leads. Stories can be more effective than the bio links since people view them with just a swipe. Again, for this, you need a proper landing page, where the visitors will go after viewing your story.
6. Customize Your Goal:
You need a strong call-to-action button to generate leads on Instagram. The visuals and the call-to-action buttons of Instagram ads should be working for the same purpose. When someone clicks on your bio link, your posts and captions should convince them to do so.
7. Create Shoppable Content:
Instagram is a great platform to tag products to increase the sale. When someone taps on the tags, you generate a lead who is interested in your products, even if the conversion doesn’t occur.
8. Partner with an Influential Instagram User:
It is another effective strategy for new Instagram lead generation. Go for an influencer who has a strong brand affinity with only a few mutual followers. Moreover, this will increase your brand to reach new prospects and gain new followers.
9. Conduct an Instagram Contest:
It is a good way to attract prospects to your Instagram profile. Run a contest, sale, or promotion that people will find a good chance to gain something.
10. Feature Popular Products:
Visitors don’t purchase a product the moment they see it. Instagram provides the Insight tab that helps you to find the best product posts. Now you can feature on your Instagram account regularly, to remain in their mind and create more opportunities for conversions.
How To Remain At The Top Of Your Website Visitors’ Minds?
It is easy to predict what customers want whenever they visit your website. Then all you have to do is place the product/service right before them even before they realize it. It will help you to provide the right content to the right customer and convert them through the purchase funnel easily.
In this article, we will be focusing on how to keep the hard-earned traffic and boost the conversion rate by providing the things the customers want from your webpage.
Analyze The Flow Of The Users Through Your Website
The step to take before knocking on the visitors’ brain-door is to understand the flow of the users through your website.
Yeah. You are right about it. It means to analyze the flow of the user visiting your website. You need to flow each step they take even before entering your website to what they are up to on your webpage.
You will be able to see how prospects land on your website from an ad, search result, email, newsletter, or social media posts. Moreover, you can monitor the actions they take while they are on your webpage.
Every user has its own flow of landing on your webpage. So, you can optimize all the different paths of conversion to remain a preferred website.
By optimizing your website, you surely need to make it pleasing and user-friendly for the customers to make as many conversions as possible.
Think As Your Customers Think
Become your own customer. Start from the beginning. Land on your webpage through any of the ways, either from ads or from newsletters. Do everything that a customer might do like signing up for newsletters.
Note down the reviews of every step. Analyze them and think about optimizing them for better conversions.
Repeat the cycle a couple of times to get which optimization might work best for lead conversion.
Analyze How People Are Landing on Your Site
Google has provided amazing tools to analyze which one of the ways is generating the most traffic. The tool is known as Google Analytics.
With Google Analytics, you can see how much traffic came from which platform. Like how much of the total traffic generated on the website is from organic searches, how much from referrals, how much directly, how many from the social sites, and how much from the email newsletters.
You can also see the path of the customers to the purchase funnel, after landing on your webpage with Google Analytics. You can keep an eye on them and analyze what the customers really want on your site.
Conclusion
You have only a few seconds time to impress the prospects and convert them. So, you need to keep improving and evolving your webpage content. And carefully analyze what your prospects want and how you are going to make your website your customers’ preference.
You can find many clues if you carefully observe their flow on your page. Like the way they land on your page, the pages they go through, elements designed for them to click on, and also hindrance opposing them from achieving their objectives.
How To Engage Customers With Monthly Or Weekly Newsletters?
Are you a business owner who is targeting your customers with newsletters? If so, are you able to successfully generate leads from your newsletters? If not, you need to understand how to use these email marketing strategies to generate new leads to an increase in your engagements.
Engaging Customers With Monthly Or Weekly Newsletters.
Many marketers try to create newsletters for everything, from blog posts to random promotional offers, where the product update section gets sandwiched in between them. Above all, your monthly or weekly newsletter loses its focus.
Customers who have signed up for your newsletters, don’t have the patience to wait till they actually get the meaning of your newsletters as soon as they read the topics. Moreover, after opening the newsletters, they need to quickly get what they should focus on and which call to action to take.
If your newsletters lack these abilities, your customers will feel lost and your email subscribers will be less engaged and less responsive.
3 Important Newsletter Elements:
The main objective of using monthly or weekly newsletters is to generate new leads and to grow the engagement email list. To improve the newsletter performance in lead generation, your newsletters must be:
- Relevant: The newsletters must be directly related to the customers’ industry, interests, and topics they are interested in.
- Interesting: The monthly or weekly newsletters must be interesting enough to entertain, educate, and please the customers.
- Valuable: The monthly or weekly newsletter must provide the customers with useful and researched information.
With these elements in your newsletters, you can manage to draw a consistent and engaged audience towards reading the newsletters.
We are sharing 7 amazing tips on creating newsletters that are relevant, interesting, and valuable.
Choose Your Goal:
Before setting up your goal, you must read your customers first. You need to understand the customers’ interest, their working sector, and the topics that they will find interesting and helpful. Moreover, you can conduct a survey to know what works better for your existing customers.
Keep It Simple But Catchy:
People don’t spend their time going through the emails piled up in their inboxes. So, your newsletters need to be on point so that the prospects get the object of the newsletter as soon as they open it.
Include Third Party Content:
Including content from others like thought leaders or influencers from your industry sector is a good way of associating experts with your brands. Moreover, you can also include quotes, tweets, or links from popular brands in your content.
Include User-Generated Content:
You can try switching the focus to your audience, customers, and even your employees. Here, you can include the interaction of your community, by sharing comments, highlighting the exclusive usage of product use, or provide FAQs on social media.
Connect to Trending Topics/Events:
Newsletters can be helpful in connecting their audience with popular topics or events or about the latest trends so that you can effectively include your brand within the conversation.
Use Social Media to Tease:
Social media provides an amazing platform where you can easily create a buzz around. You can use Twitter and Facebook to tease the customers with photos and gifs, and Instagram stories. Talk about the upcoming newsletter content and what they can get when they sign up for the newsletters.
Provide Consistent & Unique Content:
Your newsletter must be unique and the audience must not find it on any other website. In addition to that, you have provided a constant supply of these types of unique newsletters.
