A Beginner’s Guide To Google Ads
Online marketing is a tricky marketing sector where a lot of marketers with in-and-out knowledge of the market make it a lot easier to capture your target customers when you are struggling to win them.
So, you need to act like the pros act. It would help if you used their tactics to engage customers, rather than losing them.
One of the tricks used by the experts is Google Ads.
Google Ads, formerly known as Google AdWords, is the most commonly used PPC platform in the digitization market. It helps to engage leads and popularising your brand name.
Here are some tips to take full advantage of Google Ads and make it work in your favor.
1. Google Paid Ad Campaigns:
The PPC world is highly competitive for market share. Your Google Ad campaigns will allow you to target your ideal customers by combining geo-targeting, keywords, basic demographics, and audience behavior towards your brand.
2. Best ROI:
Ads on Google will start costing you whenever there’s a click. More click means more costly ads. Therefore, you should give some offers to capture traffic; more traffic will get more ROI. And the good news is that you can control the daily budget.
3. Planning your budget:
Google Ads allows you to determine how much you want to bid for each click and how much for the entire day. That helps you to control your budget and avoid overspending.
4. Keywords:
The free Google Keyword Planner is an easy tool for targeting the new audience and retaining existing customers. You can gain a lot of clicks if your keywords are of the lowest average bid, with the highest monthly searches.
5. Competition:
You might be curious to know which keywords are used by the competition to rank the top-most. Websites like SEMrush and Spyfu.com provide you with information about the keywords you want to use and how many companies are using them.
6. Your Ad:
While creating your short and sweet ad, you need to focus on a unique value proposition (UVP), using keywords and a little call out “Click Here”. This helps to attract customers and landing them on your website.
With Google Ads PPC advertising the online market, you can quickly generate leads, convert them, and increase your ROI.
Role of PPC Ads in SEO Ranking.
Are you new to PPC Ads? Or SEO? Or both?
PPC Ads or pay-per-click is a widely used strategy by marketers to effectively display ads on different search engines like Google, Bing, and Yahoo. It helps the ads to appear in front of the targeted audience and paying a commission to the search engine whenever there’s a click on the ad.
This is what PPC is used for, i.e., helping you out to popularise your brand name.
So, is it always the case that PPC ads play an important role in improving your SEO ranking?
Well, the answer is no.
Neither PPC ads can directly affect your website’s SEO ranking, nor can your SEO ranking affect your PPC ads.
Then what are you going to do other than making them work together to get the most traffic?
SEO and PPC ads can work together to bring out better marketing plans.
Don’t just leave thinking it’s too hard for you to achieve.
Keep reading the article to know what advantages you will get when you make SEO and PPC ads work together.
SEO + PPC = Increases Your Online Presence.
By now, you must be well aware of how important it is to improve your website’s SEO for your website to have a better ranking on the first page for one or two targeting keywords. Always try to purchase PPC ads with a higher bid for a particular keyword to make it appear at the top of the search engine page whenever someone enters a query with that specific keyword.
Optimizing your website and purchasing the right PPC ads will help your website rule the search engine page for a particular keyword.
PPC Helps You Recapture Lost Search Engine Clicks.
It is a good thing if your website is organically appearing at the top of the search engine page for a particular keyword. You might feel that if your website is going so well, you don’t need to spend on PPC ads.
Research at Google study found that when the search ads for a keyword were paused, nearly 89% of the traffic generated by these ads was not by the organic rankings. It was clear from the study that not using PPC ads might have a negative impact on your website’s ranking.
Remarketing Campaigns to Reach Old Visitors.
Even if your website is ranking well, some shoppers or potential leads take time to convert. To convert them faster, you can combine your SEO with a type of PPC, which is known as remarketing, to target your website’s old visitors to revisit your website and complete an action.
Remarketing is needed to remind the visitors that the product of their interest is still there, waiting for them to come back and complete a purchase or convert into a lead.
PPC Helps to Find New Keywords for SEO.
Often it takes a lot of time and research to find the right keywords. The particular keyword you want to use for your PPC ads will not necessarily bring you the desired results.
The only way out is to try and test the keywords out, which you think might bring the results. So, choose your keywords very carefully, or all your efforts will be in vain.
SEO + PPC = More Data for Smart Decision-Making.
Combining SEO and PPC will provide you a lot of data for decision-making purposes. You will be able to examine metrics like click-through-rate, bounces and exit rates, time on site, and conversion rate from both your SEO and PPC campaigns.
These data will help you make smarter decisions that will ultimately help you get a purchase or capture a lead.
How To Do Keyword Research For Lead Generation?
The keywords form the basis of any successful SEO campaign and can help you boost your lead generation. As keywords are associated with SEO, you need to do proper research on them to make them as relevant as possible to your website. This will enable you to get a better ranking in the SERPs. Moreover, it will bring you more visibility and more traffic for converting into leads.
Keyword research is an important tool when it is vital for lead generation. You can easily merge this strategy with your existing marketing strategies with a few adjustments.
- There is a lot of software available in the market for keyword research. Even Google has come up with one such tool called Google Keyword Planner. It is free and does a great job of keyword researching for effective lead generation.
- You can use Google Keyword Planner or any other keyword research tool to search for the keywords and phrases related to your website. Using these keywords, you can drive in the traffic who are looking for the product/service your company offers.
- You can also use these keywords to generate ideas for topics for website articles and blogs that you will be publishing on your website. You can get a good amount of traffic if you use these keywords throughout your content. Thus using proper SEO tactics can help you with lead generation.
- Using the keywords and phrases properly while creating solid content will increase the chance of getting the desired outcome in the search engine results. This will help your audience to get in touch with you and establish a relationship between your visitors and you.
- You can use other ways like infographics and eBooks to create content using the researched keywords.
- You can even take the keywords that you are using in your blogs into your CTA (call to action) button.
Build a Better Keyword List
Selecting your top keywords is the first step in planning the optimizing approach. It will be hard to keep the track of the keywords and phrases and prioritize them. So, you start with creating a spreadsheet to track them. To determine their priority, find the keywords that are about the core of your business.
Optimize Your Keywords
There are several ways to optimize the keywords throughout your website. After creating the spreadsheet for the keywords with properly ranking them, you need to ensure that every page of your website is optimized. In other words, the search engines can find and understand what exactly your web page is about. The first thing you need to do for keyword optimization is to be done through on-page SEO and good content. There are a couple of techniques that can be used for lead generation.
- Heading: The heading of each content must match your keyword spreadsheet ranking.
- Images: Using images can surely boost your website’s ranking in the SERPs. Make sure that your images are optimized as there’s a chance of them coming up while someone enters the keywords in the Google image search.
Is Google Ads Worth It For Small Businesses?
Are Google Ads worth it for small businesses?
Unfortunately, it can’t be answered with just a “Yes” or a “No”.
People might wonder whether Google Ads is worth it for small businesses or not as Google Ads can take away all your money even before you realize what happened.
So, it’s very vital to understand some aspects before you understand whether Google Ads is worth it for small businesses or not.
- A good website:
You need a proper website to get a good result, as Google Ads will gain clicks. When users click on the ad, they will reach your website and work in your favor.
- Useful searches:
Google Ads will work in your favor when your chosen keywords match the users’ search. If people aren’t searching for what you offer, you might be wasting your money in the wrong place.
- Your Marketing Skills:
If your marketing is off, you won’t be able to generate leads and sales, and you will just be wasting your money on advertising on Google Ads. Instead of that, try to make your product unique and valuable at the right price. With proper promotion, you can capture a lead. In this way, you will actually see whether Google Ads are worth it for small businesses or not.
If these things are skillfully managed, you can say that Google Ads will find itself worth your money even if it’s for a smaller business.
Google Ads has been the most significant catalyst for the growth of many small businesses. And it can help you as well if used in the right way. As a business owner, you do invest your money in a couple of places. So, you can consider Google Ads as one of such investments to upgrade your brand name.
You will only have to pay when any user clicks on your ad, not for every time it’s seen. Naturally, the interested audience will click on your ad and visit your page. Even if you don’t get an order but at least you will get a view. Moreover, people will recall it the next time they see your ad, thus popularizing your website.
Hopefully, you have understood that you need to use Google Ads appropriately to understand its worth for small businesses.
