Amazing Tricks for Content Marketing
“Content is King” – this is the most heard tagline of today and this is the reason everyone is running after content marketing. Recently, the market for content has seen a growth of about 16% from the year 2017 to 2018.
So, you have also started a site of your own but somehow your contents are not attracting the right amount of traffic? There must be somewhere that you are going wrong. How do you know that? Well, here are some of the common mistakes that should not be done. You can correct them to make your content more noticeable. These tricks for content marketing can make your visitors increase by about 40% than the original.
The Content Strategy: Planning up your content marketing calendar
There are so many people who think that they can post blogs or the contents at their convenience. This is a very common fault that steals away the attention of the viewers from your content.
To get a good amount of attention, you should have a proper content marketing strategy planned. You need to create a time schedule for posting the contents. This is the best trick for content marketing. This provides a larger area of vision and day-to-day accuracy to maintain quality.
Never post content randomly. This is once again a great mistake. If you do not target one particular stratum of the audience, you will not be able to gain attention.
As per a recent study, it was found that the future of content marketing will hold much lesser content than it is now. The primary reason for the same is quite real and practical. There are so many contents that are being produced each day today but only a few of them can raise high to the level of excellence or being SEO friendly. Rests of them are nothing but crap. So, why does anyone have to waste his or her time creating such content that will go to crap? Hence, there are high chances that the future will hold much lesser content than today.
Here are listed some of the generic and practical reasons that can prove out that content marketing will have shorter content in the future.
Publishing The Contents:
When content is being published in a newsroom, the contents are written, edited, and checked to get the best quality. But this is not the same as the brands. There are so many brands that hire junior writers with lesser experience in writing or even use different cheaper mechanisms to create content. This actually brings up contents that are much lower in quality and hence the results are also below the satisfactory level.
A much better idea is to plan some such options through which the brand can create unique and quality content each time. The content should not have quantity but it should have quality.
The WaPo Strategy:
Has this happened to you that you have published content and you are not getting the expected number of views on it? This can often happen if you are not following some of the basic content strategies.
If you wish to get views on your content and are not ready to spend much money on it, social media can be the platform that can help you. You can now make use of Facebook Ads in distributing your content and getting good views on it. You do not have to spend more than $1 on these contents for each day and you can get great results, following the below-mentioned points.
People will come across you’re your content only when they will find them informative and useful. For this, you need to create contents that are relevant to the audience that you are targeting. For this, there are a number of questions that you need to ask yourself such as does it entertain the audience, will it is useful for the audience, is the topic of the content is in demand, and many others.
Also, you should make sure that the content is simple to read and also it has an option of a call to action.
It is preferable to write content and share them regularly. Each time you should try out a new strategy and should check out which one is actually working. Analyze the results for each content to check which one is offering you the highest profits or benefits. You can try out that particular strategy in other content too so that you can get the same benefit for other content too.
What is the header tag and why is it important?
If you are a blogger or you write for websites, you must be sure to create contents that are SEO-friendly. There are so many different ways how you can do so such as making the content readable, attractive, and others. But one of the most important points that you should never forget is that you should know what is header tag why is it important.
What Is Header Tag?
Header Tag is a term used in HTML language and it denotes mainly the title and subtitles of the content. It is said that content is incomplete with proper formatting and these tags make sure to provide proper formatting as well as readability to the content.
Now, these tags are available in different numbers such as H1, H2, H3, and so on. The numerical denote the size of the tags, “1” being the largest and then the rest coming down in its size. This means the H1 tag is the main title of the content. Now the other tags are the subtitles and other options.
The Important Of The Header Tags:
Now, when it is known that, what header tags are, it is also important to know their benefits while writing content!
- Proper Formatting Of The Content:
If you are leaving apart from the technical part and are just considering the creative part for a moment, header tags are highly useful in making your content readable. Readability is one of the most important points for SEO. Getting proper readability is very much important. You can break the content segments into different parts and put them under different tags. This makes the content not only readable and catchy in nature but also highly attractive so that you can gain many viewers on your site.
- The SEO-Related Reason:
The most important reason for using the header tags is due to the SEO part besides formatting. Use the important keywords in the header tags. This is because the search engine will not go through your whole content to know what it is all about. It mainly goes through the header tags to know what your content or what your website is all about. This is why it is important to put up as many header tags as possible. It will help your content or website can rank high in the search engine. Now, this does not mean that you will insert 10-12 tags in content of just 300 words. You need to analyze accordingly so that you can have a good number of tags and also it does not make the content look bad.
Things You Should Remember:
While using header tags in the content, there are a few numbers of points that you should take care of.
- You should use keywords in the tags but make sure not to stuff the keywords in them,
- Make unique header tags for each page,
- Try not to include two H1 tags in the same content. If you are doing so, divide the content into two different topics,
- Your H1 tag content and Meta tag should be different.
Hence, header tags are important in your content in a high way. You should just know how to use them correctly. You can gain a good number of benefits out of them.