Amazing Tricks for Content Marketing
“Content is King” – this is the most heard tagline of today and this is the reason everyone is running after content marketing. Recently, the market for content has seen a growth of about 16% from the year 2017 to 2018.
So, you have also started a site of your own but somehow your contents are not attracting the right amount of traffic? There must be somewhere that you are going wrong. How do you know that? Well, here are some of the common mistakes that should not be done. You can correct them to make your content more noticeable. These tricks for content marketing can make your visitors increase at about 40% than original.
The Content Strategy: Planning up your content marketing calendar
There are so many people who think that they can post the blogs or the contents as per their convenience. This is a very common fault that steals away the attention of the viewers from your content.
To get a good amount of attention, you should have a proper content marketing strategy planned. You need to create a time schedule for posting the contents. This is the best trick for content marketing. This provides a larger area of vision and day to day accuracy to maintain quality.
Never post contents randomly. This is once again a great mistake. If you do not target one particular stratum of the audience, you will not be able to gain attention.
The Number Of Posts
You should maintain quality in place of quantity. This statement is very much true but this is again a fact that you need to publish regularly in order to attract the audience.
If you keep a schedule of publishing just one content in a month, the audience may forget to notice your content and hence even the existing subscribers may after sometimes go away. Hence, it is important that you post contents at least twice a week so that you can keep up the attention-grabbing.
Do Not Use “Promote”
If your content’s first sentence itself is about promoting a particular product or service; the reader will not go ahead with the whole piece. Hence, your content should not be selling anything, rather should be interesting and informative to hold on the attention of the reader till the end.
Your voice should sound genuine in your content. The content that you are delivering should be informative and at the same time should be such as if you are discussing the topic with the reader.
Often a brick of words on the page scares the readers and this leads them to sign off from the page. But if you are keeping the tone conversational, there are high chances that the reader will start soaking into your content and will last till the end.
Take Social Marketing Seriously
Social marketing is not only about where you paste your content page link and keep on sharing it. Half of the viewers are not even interested in opening up the link to see what is inside.
So, it is important that you make them see what is in the link. Use taglines that are trending. Taglines that attract viewers to click and read the article. This increases your CTR(Click Through Rate) helping your ranking on Google better.
Following these eminent points can surely help you in getting much more traffic on your website page. Correct these mistakes and you can surely be satisfied with the work that you have been doing.