It is one of the most asked questions in the digital marketing world. There’s constant competition going on between the two platforms, both having millions of users.
Marketers use the two platforms for advertising as they maximize visibility, thereby increasing leads and sales. But the two ad platforms work in different ways, and which one you need depends on your goals.
Google Ads, also referred to as Paid Search, is the world’s largest and even one of the two most popular PPC platforms. The other one is Bing Ads.
Paid Search focuses on keywords like some specific words and phrases likely to be used by a user and text-based advertisements. The ads are displayed on the search results. And each time the user clicks on the ad, a charge I paid by the advertiser. So, it is known as “Pay-per-click advertising”.
Marketers pay charges to gain new customers and achieve their goals.
Facebook Ads is also known as Paid Social. This is because it is a social networking platform where advertising products are conventional. Being at the top rank of monthly active users, Facebook has become a highly competitive platform used for digital marketing.
Google Ads V/s Facebook Ads: Which Will Get You A Better ROI?
Unlike paid search, which brings businesses via their search queries, paid social help to find companies based on their interested items and the ways they behave online.
Google Ads help marketers find new customers, while Facebook Ads help new customers to marketers.
Google Ads will help you generate leads right away and give out an instant ROI on your investment while Facebook Ads will help new customers to get aware of your brand name and your products. This way will help to generate leads and better ROI in the long run.
So, choose wisely. Because their competition will never end.