Google Ads V/s Facebook Ads: Which Will Get You A Better ROI?
It is one of the most asked questions in the digital marketing world. There’s constant competition going on between the two platforms, both having millions of users.
Marketers use the two platforms for advertising as they maximize visibility, thereby increasing leads and sales. But the two ad platforms work in different ways, and which one you need depends on your goals.
Google Ads
Google Ads, also referred to as Paid Search, is the world’s largest and even one of the two most popular PPC platforms. The other one is Bing Ads.
Paid Search focuses on keywords like some specific words and phrases likely to be used by a user and text-based advertisements. The ads are displayed on the search results. And each time the user clicks on the ad, a charge I paid by the advertiser. So, it is known as “Pay-per-click advertising”.
Marketers pay charges to gain new customers and achieve their goals.
Facebook Ads
Facebook Ads is also known as Paid Social. This is because it is a social networking platform where advertising products are conventional. Being at the top rank of monthly active users, Facebook has become a highly competitive platform used for digital marketing.
Google Ads V/s Facebook Ads: Which Will Get You A Better ROI?
Unlike paid search, which brings businesses via their search queries, paid social help to find companies based on their interested items and the ways they behave online.
Google Ads help marketers find new customers, while Facebook Ads help new customers to marketers.
Google Ads will help you generate leads right away and give out an instant ROI on your investment while Facebook Ads will help new customers to get aware of your brand name and your products. This way will help to generate leads and better ROI in the long run.
So, choose wisely. Because their competition will never end.
How Much Does Google Ads Cost?
How much does Google Ads cost?
It is a good question, indeed.
And it comes to every new business owner’s mind. They need to advertise their product and make people aware of the existence of the new brand.
And what is better than Google Ads advertising them.
Advertising your product in a PPC platform like Google Ads can have a massive impact on your business.
As per Google, every advertiser on their platform makes two dollars for every dollar they spend on ads, which means they are doubling their investment.
Depending on your business sector, the cost of the keywords may vary widely. But the average Google Ads cost can be about $1 to $2 per click.
The Google Ads cost depends on a lot of aspects. It would be best if you considered a lot of factors before finalizing the budget of your business so that you don’t have to swim in a pool of debts later on.
- Google Ads cost depends on an auction system that promotes your businesses with high-quality ad campaigns and better ad placements.
- You can have the power to control your Google Ads budget is spent using methods like ad scheduling, geo-targeting, and device targeting.
- The most expensive keywords that are available in Google Ads can more than $50 per click. These keywords are highly competitive in industries that have high values of customer lifetime.
- Huge businesses spend up to $50 million per year on PPC service with Google Ads cost.
- The average small business spends almost $100,000 to $120,000 yearly on Google Ads.
As said earlier, Google Ads is one of the most excellent platforms to advertise your product with high controllability. You can alter the spending as per your need, whether to increase or decrease.
The goal is to make profits after investing a sum.
You do spend some, only to get more out of it.
How Much Should I Spend On Google Ads?
It is difficult to give you a specific number when you wonder how much to spend on Google Ads.
The expense varies widely depending on your selling goals, how broad of a geographic area you are targeting, search volume, and the competitiveness in your sector.
The positive thing is that you can customize your campaign and choose precisely how much to spend on Google Ads a day. The negative aspect is that you can’t guess how much to spend.
Spending too little won’t generate any leads. On the other hand, spending a lot will mean wasting your resources. Rather than wasting money on Google Ads, you can use these resources for proper SEO and content marketing.
The less you spend, the more you limit your ROI.
The wider your goals are, the more money you need to spend.
To achieve the goal, you need to use the trial and error method, as there’s no specific way to have it. Still, try it out!
Steps to follow to try out the trial and error method:
We have to follow a trial and error method to determine how much to spend on Google Ads. So, let’s see how you can find the right answer to how much to spend on Google Ads.
- Create a test budget first. You have to keep in mind that you are investing in market research. With testing, you can recognize what ad messages are targeting the audience and converting the clicks into leads.
- Then make a new budget. If your last budget helped generate leads, then abandon it and create a new one with the improved strategy and higher goals.
- It would be best if you focused on ROI, not cost. If you want to dominate your marketing sector, you can’t think about the expenses. But you must remember to analyze your marketing strategies to maximize the ROI.
- It would be best if you focused on EPC, not PPC. Many advertisers focus on lowering their PPC. They improve their Google Ads quality scores to cheaper their click rate. But the main focus should be on increasing your earnings per click (EPC). If you manage to get the highest EPC in the market, you can gain more clicks, more leads, and more customers, leaving your competitors far behind.
Therefore, you need to follow some tactics to strategically plan your budget and minimize the expense to win the Google Ads battle. Hopefully, you will be able to determine how much to spend on Google Ads once you try out the above method.
Why Should We Use Google Ads? Here Are The 10 Advantages of Google Ads.
Why Should We Use Google Ads?
Online marketing and Google Ads are two sides of the same coin.
Google Ads has proven to be a successful tool for generating traffic, marketing your product, and getting instant sales.
If you are new in digital marketing, you might find it hard to trust Google Ads for your brand promotion.
Here are 10 advantages of Google Ads that will give you solid reasons to try it out.
1. Google Ads is Scalable:
This is one of the best advantages of Google Ads. If you want to convert at a profitable rate, Google Ads can help you do that quickly. You can increase your PPC budget and see an increase in your leads and profits accordingly.
2. Google Ads is measurable:
Google Ads PPC is highly measurable comparing with SEO, social media, and traditional marketing. Moreover, Google Ads is more transparent, allowing you to see what works and what doesn’t at a granular level. You can quickly determine whether your campaigns generate ROI or not.
3. Google Ads is flexible:
Google Ads allows customizing your campaigns and ads according to your needs to target a particular group of the interested audience, with specific keywords, ad extensions, narrowing the audience group, and access to non-search users.
4. Google Ads is faster than SEO:
This is one of the advantages of Google Ads that makes it so popular. It takes months to see the results generated by SEO, while Google Ads show you instant results whether your campaigns are bringing clicks or not.
5. Google Ads is generally easier than SEO:
Google Ads needs much less effort to maintain than SEO. In other words, Google Ads is easier to learn as most of the sources are honest and give the new marketers the scope of learning.
6. Google Ads is taking over the SERPs:
Google Ads allows you to get ads high up on SERP to get more clicks on ads than organic results.
7. Google Ads Formats can be more engaging than Organic Results:
It’s hard to deny that this is one of the advantages of Google Ads. Google Ads uses a lot of new formats like in-video ads on YouTube to create more engaging ads, leading to generate clicks and benefiting the advertisers.
8. Google Ad Traffic might convert better than Organic Traffic:
Some evidence states that paid search traffic converts better than organic traffic. This is because paid search traffic is more targeted and qualified and that queries are more commercial in nature than informative.
9. Google Ads complements your other marketing channels:
Remarketing is a powerful way to use ads to target your old customers. Google Ads help you track past visitors to your website with a cookie and follow them around the internet. Also, with cart abandonment emails, you can retarget the old customers to increase your ROI.
10. Your competitors are using Google Ads:
This one is the peer pressure one. When your competitor is using Google Ads to increase the return, why not you? They are using it to the fullest to get better results, so you should use their tactics to beat them in their field.
