Best Features of Live Chatting on Any Website
Live chats are now a basic feature of any e-commerce website. It has made communication a lot easier for customers and businesses. Otherwise, if businesses had to depend on older communication methods like phone calls and emails, it would have been really difficult as there would be a long wait before getting a response. These older methods might be responsible for sending your precious lead to any other brand. That’s why you should think of switching to other ways of communication like live chatting.
To save your precious leads, you have this amazing strategy to directly communicate with your leads and convince them into potential customers and then ultimately buyers.
There are other elements like phone, email, and web support that do help in building trust. However, live chatting with potential customers will help in a smooth conversion of the lead through the purchase funnel.
Even studies suggest that 92% of customers prefer live chatting over any other way of communication. In addition to that, it also suggests around 80% prefer communicating over social media.
There are a lot of benefits of using the live chatting feature. We have listed some of them below. Therefore, you can continue reading this article to find out.
- Faster than any other method: Other communication methods need patience, which customers lack. If you take more time to reply to their query, they will just abandon you for your competitor. Every query from the customers needs to be answered within 30 seconds.
- Enables visitors to do other tasks: This feature helps you to grant forgiveness from the customers if you make them wait for replies. Sometimes it might take a while for the operator to answer the query of any customer. During that time, the visitor can do other tasks and then can come back after you reply.
- Builds Trust: Only the option of live chat can help in building trust for your brand. Plus, the customers who have a chat with your operator are likely to spend more money on your website and be your loyal customers.
- Reduces the language barrier: Replies with proper explanation can lessen the frustration of the customers, which is often an issue with phone support.
- Proactive implementation: Live chatting can be used both as a reactive tool and a proactive tool. When it is used properly, it can surely increase the engagement rates of the live chat.
Features you need to have in your live chatting option:
- Canned responses to FAQs to save time.
- Knowledge base or FAQ integration to answer the incorporated topics instantly.
- Ticket creation and management for shoppers to submit a request during business hours.
- Support and agent ratings to areas that need improvement
- Visitor tracking to see which pages a visitor has visited on your website.
- Analytics integration to see which sales were associated with chats.
- Mobile dashboard or app to supervise the chats.
- Chat tags and keywords to help with common issues and questions.
- Visitors banned to save time from trolling.
- Translation features like Google Translate can be useful.
- Transcript emails.
- Long-term logging to maximize customers’ shopping journey.
- Chatlog and data exporting.
- Chat transfers among agents to eliminate the need for shoppers to repeat the conversation.
- Emoji support.
- File upload support to help the shoppers to describe what they need.
How to Increase the Visibility of Your Brand?
Are you a business owner struggling to grow your business?
If that is the case you should focus on reaching out to more and more people to recognize your brand. Increasing your brand awareness has always been an effective way of promoting your products and brand name.
Visibility increases the customer base of any business by boosting brand awareness and thereby, increases revenue. It is always important to leg up on competitors and rule your marketing sector.
So, if you want to increase your brand awareness, how are you going to do it?
We will describe the different strategies that you can follow to increase your brand awareness.
1. Upload Your Google My Business Listing:
For effective brand awareness, you have there where your customers are.
Then what can be better than Google? People are always using it in their everyday life.
Don’t forget to get your company verified by Google My Business. It is absolutely free and very easy to use.
After signing up there, you can update your brand’s information, upload photos, create attractive posts, and give responses to customers’ reviews. It has another advantage in that it can be accessed via all devices.
2. Increase Brand Awareness by Being Mobile-Friendly:
A study has shown that about 96% of potential customers use their mobile phones to look for a local business. So, it a must for your website to be accessible by mobile phones, i.e., your website needs to be responsive.
If your website is not mobile-friendly, it will surely hamper the ranking of your website in the SEO ranking. While with Google My Business, Google’s mobile-first algorithm will take care of the website ranking.
3. Manage Your Brand Reputation:
Popularity always comes with a price.
Focus on maintaining the hard-earned reputation of your brand. It can always be hampered by outsiders.
So, you need to come up with a strategy to deal with bad reviews and to satisfy unsatisfied customers so that you can develop your brand’s visibility in a positive way.
Research suggests that customer reviews play a great role in converting traffic. Customers determine whether your brand is trustworthy or not by the customers’ reviews.
4. Optimize for Local SEO:
Search engine optimization is an essential factor for any online business.
Only have a website is not enough for a business to get established online. For that, you need to optimize your page to make it appear on the first page of any related query search.
5. Create a 360° Virtual Tour:
Give your customers a virtual tour of your website to let them what they can expect from your website.
It will help you build stronger brand visibility.
New visitors will probably remember your offer and can even come back again.
6. Pump Up Your Social Media Marketing:
Get in touch with the influencers and micro-influencer to help you promote your brand on social media platforms.
You can also use customer-driven content and social media branding to grab the attention of the audience. This will help you in boosting your brand awareness.
Prior to target customers, get to know what your audience is actually looking for in your website. Then only you can use this strategy to effectively target.
7. Consistency is Key:
The message on your website should be clear and consistent so that the audience can understand it within 3-5 seconds.
Your aim should let the customers know more about your brand and ultimately converting them.
How to increase ROI from the current customers?
Are you just focusing on generating leads for your business?
Why don’t you try to focus on your current customers to fuel your business growth?
Many business owners make this mistake. They focus more on lead generation rather than focusing on their current customers. It is obvious that they have put in a lot of effort to convert the leads. So they should focus on retaining them, not just on bringing more leads.
Retaining customers can save time and resources in the long run. It can also help in increasing sales with cross-selling and upselling opportunities when it is done properly. Thus it helps in boosting your ROI.
It is obvious that you need to chase after new leads to grow your business. But it is also necessary to keep that much amount of resources for customer retention and engagements. After all, they are well-aware of your brand and they have shown that they prefer you over your competitors. They must find value in your offerings that lead to their conversion. You just need to remind them that they are still your top priority and you are happy to serve them. This will help in improving your ROI in the long run.
Plus implementing the customer retention strategy does not need you to plan your marketing strategy over again. You can just use it along with your current marketing strategy.
So, how are you going to increase your ROI from your existing customers?
We have come up with some effective tips. We have used these tips for ourselves and even for our clients to promote engagement, retention, and growth of the company.
Strong Customer Bonding With Proper Onboarding
Customers often abandon a website for its competitor where they find it easier to get assistance when they need it. For preventing them from abandoning your site, you can provide your customers with a strong foundation. This will help them get the full benefit from your offerings, to build a long-lasting relationship.
It can be done by using an onboarding program. This can ensure that each customer is aware of your offers and provide additional assistance whenever they need help. This will help you to make a good impression on the customers. You can set up an automated nurture campaign that will properly guide the new customers onboard.
Nurturing Customers is the same as Nurturing Leads
There are many times when customers abandon a website only after experiencing something bad while dealing with the website. It is because the companies fail to satisfy the customers after getting them signed up.
To avoid this kind of scenario, you have to provide customers with excellent customer service, as we do. It will enable you to help the customers when they face any obstacles and a good experience to nurture your relationship with them.
Help Your Customers Grow
If your customers truly find you helpful for their businesses, they will need you at a point for more resources to support themselves to continue the sale. At that moment you must provide them with the service/product they need, otherwise, they will just leave your site for another of your competitors.
Encourage the Word Spreading
You can form a group of dedicated and loyal customers who truly trust your brand and can help to spread good things about your products. That will help the new and indecisive customers to trust your brand and choose you over your competitors.
How To Create Facebook Ads Accounts?
If you’ve decided to use Facebook as an ad platform to campaign your brand, you must be ready to accept whatever outcomes it brings.
Its effectiveness is very uncertain. It depends on how an ad has been created, what the ad type is, and how it is managed during the campaign.
It may sound not very easy, but it is not what it seems. You need to understand the logic behind using Facebook Ads and how to manage them for your campaigning.
Now the question arises: How to create ads on Facebook?
The first thing you need to start a Facebook Ads campaign is to have a Facebook ads account. Moreover, this account must be linked to your credit card so that you can pay for your ads quickly.
Step 1: Accounts in Facebook Ads Manager
Every personal profile has a Facebook ads account under their name by default. You can see your ads accounts, status, currency, and transaction details in your Ads Manager.
Facebook Ads Manager can get you access to your account details. This can help you manage your past and present campaigns, see their status, get reports on their effectiveness, etc.
Step 2: Manage your Facebook Ads account settings
After choosing your account in your Ads manager, you have to fill in all the details of your business in a Setting tab. You can find different options for payments and information about your transaction in the Billing tab. Thus it helps you to keep a record of how much you’re spending and how much you owe.
Be careful about the currency you choose from the list of currencies, as you can’t change it. But you can set the preferred currency of your profile from your Account settings on the Payment tab.
Step 3: Creating a group account
You can create an account group from the tab account groups. With this, you can give a group of people access to the ads, to manage them. But be careful, as the Facebook ad is linked to a particular user account.
You have different users roles:
- An administrator can alter the settings of the group and have permission to change any ad associated with this account.
- General user, who can only manage the ads and doesn’t have any access to group settings.
- Reports only are those who can only see the reports of the ad campaigns- they cannot manage the ad budget, period, etc.
Group accounts are beneficial for accessing a particular ad by a group of people.
Thus, once you are done with the creation of a Facebook Ads Account, you are good to go and start your ad campaigning.
