8 Reasons Why PPC Outweighs SEO
Are you tired of working on your SEO strategies to boost your website’s ranking on search engines? If you have tried every SEO strategy possible but failed to generate results, it’s time to switch to another marketing strategy. What can be better than using PPC advertisements to get in front of millions of internet users?
PPC, or Pay-Per-Click, refers to the paid search advertising where you need to pay a charge every time there is a click on your ad. You won’t be paying any price for impressions. You only pay when you generate traffic to your website or landing page. People won’t click on your ad and visit your page unless they are interested in what you offer. That’s why PPC is more effective in bringing quality traffic to the website than by using SEO.
Solely depending on SEO might result in losing some valuable traffic or revenue. You need to include PPC into the picture to generate results. Therefore, you should think of using both of the strategies together. This might work great in your favor and reach out to more people.
However, PPC advertisements aren’t only for those who failed to use SEO effectively. Even if you haven’t given SEO a try, considering PPC over SEO will still be a good choice. If PPC advertisements are used effectively, they can have a major and positive impact on the business’s growth and even on customers.
Are you still confused about prioritizing PPC over SEO? If you are, the underneath reasons will surely help you get rid of the indecisiveness you have about them right now!
Here are 8 Reasons Why PPC Outweighs SEO.
1. PPC advertisements can bring Instant Traffic, which SEO can’t.
Instead of struggling to appear on the first page of Google with SEO strategies, you can use PPC advertisements. PPC advertising slots are already there on the first page. If you prefer using SEO, it might take months to actually find your website on the first page or have a better ranking. However, with PPC advertisements, you no longer have to wait for months to see traffic driving into your website. In other words, you will generate instant traffic to your website for any related search query. So, why don’t you think of giving a try to these paid search ads?
2. PPC ads appear above SEO results.
For any search query, PPC advertisements appear above SEO results. People don’t waste too much time digging through websites to find the right information. They are more likely to go for the top result for any search query. So, if your PPC advertisements appear at the top for a relevant search query, the chances of getting the clicks increases. So, don’t you think it will be a good way to target your potential customers?
3. PPC ads target ready-to-buy customers.
Unlike SEO, PPC lets you target customers who are ready to buy them. People search for products or services when they need them. So, if your ads appear in front of them when they are in absolute need of them, you will generate more clicks and even better conversions. This is known as inbound marketing. This is quite an effective way of positive revenue generation.
4. PPC ads can support your SEO strategies.
You can test your keyword strategy in PPC before actually using them for SEO. You need to do it because organic keywords are kept hidden most of the time. However, the case is totally different from paid search. You can get an overview of all the keywords related to your industry niche. Along with the keywords, you will find information like how effective they are in converting and their cost. You can use this keyword information while working on your SEO strategies. More specifically, you can use it while optimizing the website content, meta description, headlines, etc. For that, you have to work on your PPC advertisements first and then it can support your SEO strategies.
5. PPC ads don’t depend on the search engines’ algorithm changes.
One of the main reasons why PPC outweighs SEO is that it doesn’t depend on the search engines’ algorithm changes. Ranking higher on the SERPs and SEO strategies largely depend on search engine algorithm updates. However, PPC advertisements are more likely to not get affected by these algorithm changes. Even if it happens, it is very rare. You will rarely find PPC algorithms going through huge changes. This means you can easily determine how your ad campaigns will perform in the current and future scenarios.
6. PPC ads offer multi-layered targeting options.
PPC advertisements offer several different targeting options like users’ locations, ages, and preferences. This makes the targeting process even more specific and helps to attract customers locally or globally as per their preferences. Unlike SEO, PPC allows you to filter out your audience even more. As you create different ad campaigns, you will slowly be able to determine which campaign is working better for you. In other words, you will understand what kind of campaigns are engaging more people and even on which platform. In this way, you can easily target different types of customers on different platforms.
7. PPC ads are easier to produce than SEO.
Another great advantage of using PPC over SEO is that PPC ads are easier to create. You don’t need any designing or production skills to create the campaigns. However, you might need some expertise in this field if you want to create effective PPC advertisements. This is because doing keyword research properly or using Google Ads to create successful campaigns need certain basic knowledge. If you are new to this strategy, it’s best to hire some professional help. Like, you can hire a good PPC management agency near you.
8. PPC ads can bring positive ROI.
Like all other digital marketing tools, PPC also offers measurable results. Measuring the results regularly helps to determine whether you need to improve and when you need to monetize. In addition to that, PPC campaigns are a lot easier to measure than any other digital marketing strategy. It means you can keep on improving the ad campaigns until they generate positive results. Moreover, you can stop running the campaigns right away when you find they are not working. This prevents you from wasting your ad budget uselessly. In short, you can keep on experimenting with your ad campaigns until it offers your desired results.
Why do you need a PPC management service?
Businesses across the world depend on PPC management services for using PPC effectively. So, it is nothing new if you also think of using this marketing tool and getting a PPC service for your business.
As a business owner, you probably want to get the best results without investing much. However, as nothing comes free of cost, you might have to invest in some strategies like PPC advertisements to generate positive results. That’s why it is best to hire a professional PPC management agency. It will be a more cost-effective option than hiring an in-house team.
Our PPC specialists have years of experience and knowledge in creating PPC campaigns and ads on different platforms. So, once you join hands with us, you don’t have to worry about substandard ads that won’t produce any result.
12 Reasons Why Your Business Totally Needs SEO.
SEO is a loyal partner that will be your friend even during the time of need. It won’t leave you in bad times. However, you have to know how to use it to bring results.
SEO not only helps in increasing searchability but also boosts visibility. It supports your business in the long run. So, are you using it?
If not, you are missing out on a big deal. Many businesses use it to take their brand to the next level. You can also be one of them taking the advantage of this strategy.
Here are 12 reasons for telling you why your business needs SEO.
Focuses on Organic Traffic:
Is your organic traffic more than your competitors’? If it is not, just know that your competitor is taking away your potential customers. So, what do you have to do to stop that? The answer is Search Engine Optimization.
Making your website a search engine optimized one is the most basic way to draw in traffic. That way, you will be able to get better organic traffic. Firstly, organic search is a great part of the brand’s website performance. Secondly, it is a critical component of the sales funnel. Thirdly, it helps in maximum conversion or engagements.
An SEO website will become more visible to the audience. Naturally, it will help in increasing sales and ROI earned.
Builds Trust and Credibility:
It goes without saying that a brand becomes a brand once people start to trust it. Even if you buy goods from the brand you trust. Just like you, others also do that. In other words, your website needs to have SEO. Are you still stuck there questioning how it can help?
Well, the aim of any SEO is to make a strong foundation for an easily discoverable website on search. For making your business a brand, the authority must be accrued. It can be accrued as a result of:
- Quality backlink profiles.
- Positive user behavior.
- Machine-learning signals.
- Optimized on-page elements and content.
The website has to be good enough to gain trust and credibility, which is hard to build overnight. It takes time just like real life. Authority is built over time.
Better User Experience:
Every business wants to have better organic rankings and maximum visibility. However, if you aren’t getting that, you are failing in the process. You must be lacking in providing a good user experience. But it’s high time you focus on it.
Every business wants to have better organic rankings and maximum visibility. So, how are you going to do it? Of course. Then you need a loyal friend, SEO. It also considers the user experience while ranking the websites. Moreover, it optimizes the navigation and content of a website for a better experience for the users. Thereby, leveraging it to work in a brand’s favor.
Boosts Engagement, Traffic, and Conversions:
Having a low conversion rate? It is another reason to go for SEO. It greatly helps in customizing the digital properties to attract a specific group of audiences. This strategy is widely used by small and medium-sized businesses.
If you also have a small or medium business, focus on the local SEO. Doing that will boost engagements, traffic, and conversion rate. Which is what you want. With effective SEO, you can optimize the website’s content, including local citations and backlinks. Furthermore, it helps in local listings relevant to the location and local market.
Impacts the Buying Cycle:
You know customers are really sharp. They know that you aren’t the only one offering the product/service. They do their research before coming to you.
Using effective SEO strategies, you can attract an audience with good deals on products/services. Depending upon what you offer to the customers, you will get your results. That’s how SEO can impact the buying cycle in a positive way.
Updated Best Practices:
Is your website failing to remain the top result? Of course, using SEO tactics help the brand grow. But with the evolving search world, it is hard to remain ahead in the competition. That’s the reason why your website needs to be proactive and monitor for major algorithm changes.
Helps Understanding the Web Environment:
Do you know how challenging it is to stay on top of the changing web environment? As the web environment, i.e., the World Wide Web changes, it is hard to remain the top result on the SERPs.
However, you can do that by keeping your SEO in the loop for major changes. When you focus on SEO to remain on the top, you get to understand the web environment. In addition, knowing it will help in knowing the tactics used by other competitors.
Comparatively Cheaper:
As you know there’s no free lunch in this world, SEO is also not free. It can be cheap- but not free.
This cheap but effective strategy is a true business investment. It must not be considered as a marketing cost. Doing good SEO will not only boost the engagement, but also the conversion rate. Moreover, it helps considerably for brands’ benefit and bottom line. You can only get it better with more focus and investment. This will definitely pay you off in the long run.
Long-Term Strategy:
The effects of SEO are quite visible within the first year of action being taken. And the impacts of many such actions remain for several years.
Of course, the market is evolving. So you have to follow market trends and changes closely. And implement them according to the business’s requirements. The longer the SEO time, the beneficial it is in the long run. This will help your business to remain strong all long.
Quantifiable:
If you are still weighing the reasons to get SEO, then here is another reason. SEO is quite quantifiable. Unlike measurable paid search, you can measure anything of SEO with proper tracking and analytics.
However, there is a big problem. There is no way to understand the correlation between the actions taken on the website. A good SEO focuses on improving the way to understand the course of action.
Different brands use this method to understand their digital performances. As the data never lies, the brands are able to measure the different business aspects.
Gives New Opportunities to Light:
If you are wondering “What more does SEO have to provide?”, then here it is. High-quality SEO enables new opportunities for brands. These opportunities let your brand stand out in the market.
Using quality SEO is what your brands need. This will ensure the marketing of the brand. And as a business owner, what else do you need other than the growth of the business? Start using the best SEO for your brand.
You are losing the game if you aren’t on Page 1:
It’s a known game rule in the world of SEO. If you aren’t on page 1, you are not in the game. People won’t be making efforts to find you. It is your job to come in front of them. That’s why your brand needs to become more visible. And this is possible by effective use of SEO.
Lastly, if you haven’t started yet, then just start. Nobody is going to come and guide you. You have to use every strategy that can help your business. And if you want to be in the game, you will have to use SEO. For instance, if you want to be a game-changer, use effective SEO strategies accordingly. That is the only way you will be able to establish your brand successfully.
How can Keyword Research Help in Better SEO Rankings?
Keyword research is the process of analyzing the search queries people enter in the search engines to deliver the best possible information to them for SEO or general marketing. It is used to discovering words and phrases that people might use on different platforms. Some of these platforms are Google, Bing, YouTube, and many more.
Keyword research has a great impact on every SEO task you perform like searching for any relevant content, on-page SEO, email outreach, and content promotion. It helps you to use the most commonly used keywords by the users to ensure that your website appears at the top of the SEO rankings.
The keywords have a significant impact on the organic page rank in search engines as well. It has been that 75% of internet users never visit the second page of any search engine results page. So, you need to make your website appear on the first page of the SERPs. To do that, you have to perform proper keyword research to gain a good SEO ranking.
So, how will keyword research boost your SEO ranking?
To appear on the first page of the SERPs, you need to effectively perform research on the keywords. After all, this will only help your website in acquiring and maintaining your audience’s attention. Some benefits of doing proper keyword research:
1. Engaged Audience:
You must study which keywords are bringing more traffic to your site prior to writing content for the website. By doing that, you will be able to understand which keyword must be used to target a particular group of audiences. Start with finding out your audience’s interests so that you can directly target them with your website content.
2. Improved Conversion Rate:
The most relevant content will surely attract visitors and generate qualified traffic. You will be able to generate a higher conversion rate if you are providing the visitors with useful information that they didn’t find elsewhere. All you have to do is provide the most relevant content to engage the maximum audience and thus increasing the conversion rate.
3. Marketing Trend Insight:
Analyzing keywords will provide you with insights into the new marketing trends and consumer behavior. It keeps you up to date with popular trends. In addition to that, it tells us what’s important to your audience so that you can use that to create more relevant content.
4. Utilize Your Time Properly:
You must not waste time creating content on keywords that are not increasing your SEO ranking. Rather than that utilize your time to create content on the keywords that have a higher chance of engaging more audience and improve your SEO ranking.
5. Expand Your Long Tail Efforts:
Do a throughout keyword research for the keywords to discover the undiscovered keyword queries that your audience might use and expand your long-tail efforts. This type of search is really popular in bringing more traffic to the website. Effective keywords can gain you a higher position for using phrases that matter to your audience, break into new markets, and ultimately strengthening your visibility.
6. Place Your Keywords at the Right Spot:
It is the second most important task after doing proper keyword research. Placing the keywords at the right spot can have a huge impact on your organic search ranking. Using these keywords in your page title, alt text, URL, and anchor text can increase the crawling of the search engines, thus gaining a higher SEO ranking.
Role of PPC Ads in SEO Ranking.
Are you new to PPC Ads? Or SEO? Or both?
PPC Ads or pay-per-click is a widely used strategy by marketers to effectively display ads on different search engines like Google, Bing, and Yahoo. It helps the ads to appear in front of the targeted audience and paying a commission to the search engine whenever there’s a click on the ad.
This is what PPC is used for, i.e., helping you out to popularise your brand name.
So, is it always the case that PPC ads play an important role in improving your SEO ranking?
Well, the answer is no.
Neither PPC ads can directly affect your website’s SEO ranking, nor can your SEO ranking affect your PPC ads.
Then what are you going to do other than making them work together to get the most traffic?
SEO and PPC ads can work together to bring out better marketing plans.
Don’t just leave thinking it’s too hard for you to achieve.
Keep reading the article to know what advantages you will get when you make SEO and PPC ads work together.
SEO + PPC = Increases Your Online Presence.
By now, you must be well aware of how important it is to improve your website’s SEO for your website to have a better ranking on the first page for one or two targeting keywords. Always try to purchase PPC ads with a higher bid for a particular keyword to make it appear at the top of the search engine page whenever someone enters a query with that specific keyword.
Optimizing your website and purchasing the right PPC ads will help your website rule the search engine page for a particular keyword.
PPC Helps You Recapture Lost Search Engine Clicks.
It is a good thing if your website is organically appearing at the top of the search engine page for a particular keyword. You might feel that if your website is going so well, you don’t need to spend on PPC ads.
Research at Google study found that when the search ads for a keyword were paused, nearly 89% of the traffic generated by these ads was not by the organic rankings. It was clear from the study that not using PPC ads might have a negative impact on your website’s ranking.
Remarketing Campaigns to Reach Old Visitors.
Even if your website is ranking well, some shoppers or potential leads take time to convert. To convert them faster, you can combine your SEO with a type of PPC, which is known as remarketing, to target your website’s old visitors to revisit your website and complete an action.
Remarketing is needed to remind the visitors that the product of their interest is still there, waiting for them to come back and complete a purchase or convert into a lead.
PPC Helps to Find New Keywords for SEO.
Often it takes a lot of time and research to find the right keywords. The particular keyword you want to use for your PPC ads will not necessarily bring you the desired results.
The only way out is to try and test the keywords out, which you think might bring the results. So, choose your keywords very carefully, or all your efforts will be in vain.
SEO + PPC = More Data for Smart Decision-Making.
Combining SEO and PPC will provide you a lot of data for decision-making purposes. You will be able to examine metrics like click-through-rate, bounces and exit rates, time on site, and conversion rate from both your SEO and PPC campaigns.
These data will help you make smarter decisions that will ultimately help you get a purchase or capture a lead.
