Social media provides amazing platforms for business owners to target a million users of social networking sites. There, you can directly target the specific audience who have shown some interest in your brands to generate leads with effective ads like Instagram ads.
Social media leads are the potential customers who have provided you with their information to follow them around within the different platforms.
Instagram is such a social media platform, which is used by many brands to generate leads and in converting the interested unconverted prospects. If you are also a business owner willing to use Instagram to generate leads, then look forward to this article to know how to effectively use Instagram to generate leads to your websites.
1. Use Instagram Lead Ads:
The most obvious way for lead generation on Instagram is using lead ads. Moreover, Instagram ads are specially designed for business owners to collect information about interesting prospects by collecting their contact details like email id or phone number. The information about the prospects collected can be used to differentiate the targets and improve the Instagram ads targeting strategy. This will help you to group the prospects with similar profiles, allowing you to target them at once. Also, Instagram ads help to increase brand exposure and bring new leads.
2. Add Action Buttons to Your Profile:
If you want to use Instagram for your business, you need to add action buttons to your account. In addition to that, you can also provide a link to your email id, phone number, and business address in your profile for visitors to get in touch with you. Furthermore, Instagram has better options for lead generation like Book, Reserve, and Get Ticket Action Buttons, where forms by Instagram providers appear in front of the visitors.
3. Optimize the Link in Your Bio:
You have to use the link space provided in the Instagram account to the fullest. The link provided should take the customers to the objective that you want to accomplish like signing up for newsletters, product sales, or a survey.
4. Design a Landing Page:
Since you are providing a link to your website, you need to have a landing page. The landing page must not make the visitors regret their decision. The page should give a seamless visual experience and relevant content to the visitors.
5. Add “Swipe Up” Feature on Your Instagram Stories:
Instagram stories are another way that businesses use to generate leads. Stories can be more effective than the bio links since people view them with just a swipe. Again, for this, you need a proper landing page, where the visitors will go after viewing your story.
6. Customize Your Goal:
You need a strong call-to-action button to generate leads on Instagram. The visuals and the call-to-action buttons of Instagram ads should be working for the same purpose. When someone clicks on your bio link, your posts and captions should convince them to do so.
7. Create Shoppable Content:
Instagram is a great platform to tag products to increase the sale. When someone taps on the tags, you generate a lead who is interested in your products, even if the conversion doesn’t occur.
8. Partner with an Influential Instagram User:
It is another effective strategy for new Instagram lead generation. Go for an influencer who has a strong brand affinity with only a few mutual followers. Moreover, this will increase your brand to reach new prospects and gain new followers.
9. Conduct an Instagram Contest:
It is a good way to attract prospects to your Instagram profile. Run a contest, sale, or promotion that people will find a good chance to gain something.
10. Feature Popular Products:
Visitors don’t purchase a product the moment they see it. Instagram provides the Insight tab that helps you to find the best product posts. Now you can feature on your Instagram account regularly, to remain in their mind and create more opportunities for conversions.