A Social Media Executive is an individual who handles all the social media activities of an enterprise. The social media activities are here referred to as social media campaigns, promotions, social media ad campaigns.

With a major portion of the world’s population being on social media platforms, it has essentially become the primary point of interaction for the upliftment and increase in brand awareness which the social media executive should have in mind. The onus of making the public more aware of the brand in on the social media executive.

A UK study from Trinity Mirror Solutions found that more than half of adults do not trust a brand until they see “real-world proof”. The ability to create a real human connection is one of the key benefits of social media for business. We call these Meaningful Relationship Moments. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products. A social media advocacy program can be a great way to humanize your brand.

The design and layout of the creatives play an important role in the way the target consumers respond to the posts you publish online. The list of tasks of the Social Media Executive also includes an important task of watching over and ensuring that the creatives produced are both visually attractive and compelling enough to make a sale.