Newsletter: Definition, Purpose & Procedure
Message to Sign Up for Newsletters
Are you an e-commerce marketer who has not yet used the newsletters to promote your business? Then you must not be aware of newsletters and their usefulness. In short, it is a tool of Email marketing that is used to generate leads at very low expenses, if done correctly.
It gives you the pleasure of staying in touch with the customers without constantly bothering them with uninterested topics. It is the most used strategy by the Email marketing departments.
Now let’s dive into the broader explanation of newsletters.
What is a Newsletter?
An email newsletter is an email sent by a person or a business periodically that contains news, updates, and curated content on the subjects they have signed up for.
Marketing through newsletters is a strategy that many companies are using to send informative and product-focused content via newsletters to the customers who have signed up for them. E-commerce businesses have utilized this cost-effective and easy-to-use strategy to remain in the mind of the visitors.
What is the Purpose of Using Newsletters?
Newsletters can prove to be the best option for you if you have an e-commerce platform, website, or blog to promote your products, content, update about an event, or retarget customers who have abandoned their carts.
The purpose of an email newsletter is to keep the customers updated with the business’s whereabouts. They are used to motivate them to take action, like making a purchase or viewing their latest blog.
You must use other campaigning strategies other than newsletters to advertise your products/services. Newsletters can become the life of your marketing campaigns if used properly. Studies have shown that email marketing has proven to be more successful than social media marketing in the past decade.
Do you have an email id?
I suppose, yes.
Most of us are internet users and so we surely have at least one email id. That is the reason for success in the email marketing strategy.
According to the Fourth Source website, 92% of internet users have at least one email id. It implies that you can even reach up to the prospects who don’t have social media accounts, where it can be difficult and also decreases the coverage of the desired segment.
How to Use Newsletters for More Engagements?
Engaging leads through email marketing is not easy. For successfully engaging leads, you have to keep your customers at the core of all your efforts.
Newsletters that provide a great experience of surprise and delight to the customers, help you build a reputation for providing the best content for the customers. Then customers might look forward to the high-level relevant content from your end.
Whether you are a major corporation or a small enterprise, providing a fantastic, personalized experience to every one of your brand’s followers is key to growth, customer retention, and creating lifelong brand advocates.
But even so, some of your subscribers will still become less engaged over time. Maybe they are no longer in the market or maybe they are too busy to note you. Or maybe their interests have shifted and what once resonated with them doesn’t anymore.
At this point, you need to retarget these contacts and either bring them back into the fold or let them go. Doing so means you send to the subscribers who have the greatest chance of converting, keeping your list healthy.
How To Choose A Digital Marketing Agency In Kolkata
The Ultimate Guide For Choosing A Digital Marketing Agency In Kolkata
Navigating through the world of digital marketing is cardinally a challenging task for the majority of business owners. Most businesses require a credible and competent digital marketing partner to essentially manage their online marketing necessities. In India, digital marketing agencies have increased drastically. So the odds of choosing the right digital marketing agency have become surmountable. It is essential to scout a few veritable points before appointing the right digital marketing agency.
Understanding Your Marketing Needs
Understanding Your Marketing Needs
The better you can prominently explain your marketing needs in the field of marketing in lieu of the terms of website design, advertising, search engine optimization (SEO), social media, and graphic design, the more constructive your meeting will be with prospective digital marketing agencies. The better you understand your own marketing needs the lesser the chance of being manipulated by the digital marketing agencies into plans and packages. These are not suitable for your company. Therefore, the cardinal step is essential to understand your needs.
Veritable Transparency
Veritable Transparency
The most crucially overlooked red flag is the lack of transparency. If the agency’s website is not comprehensive, the clients they serve, and the services they offer are not mentioned clearly then the chance is that the agency is trying to hide something from the customer. The majority of our clients approach us immediately after having a bad experience with the previous agencies and more than often the information on their websites is obscure at best. Therefore while choosing a digital marketing agency veritable transparency is essential.
Crucial Credibility
The credibility of the digital marketing agency is a cardinal factor in your business’s marketing plans. It is essential that you read through the testimonials and scrutinize their previous experiences in this field before hiring. Also, More than often we get clients who have been associated with novice digital marketing agencies which have in turn created bad publicity and marketing for that client. Therefore it is crucial to keep these criteria in mind while choosing.
We would like to thank Digital Marketing Lead for providing the details, data & support for this article. The detailed information was provided on the basis of the advertisement & client management conducted by the Digital Marketing Lead for the year 2018-2019.
Here Are The Best Tools That Are Used by Digital Marketing Experts
Digital Marketing Expert Uses Best Tools
It might sound to be dramatic, but digital marketers today live and die by the tools of the trade. Nowadays marketers are expected to be a trillion places at once. Whether we’re digging through data or fine-tuning our social presence, relying on the right digital marketing tools means saving time and maintaining our sanity. Hence we have set out to put together an array of tools that are currently in demand and valuable to marketers of varied shapes and sizes.
There are two categories. They are :
a) Organic Social Media Tools – This essentially rely on social media publishings to market your product
b) Paid Social Media Tools – This inherently goes deeper into the constructs of social media to promote via advertisements other in-depth social media techniques.
Organic Social Media Tools
Organic Social Media Tools
1.Sprout Social: Sprout is a social media management and engagement platform for business that makes it convenient for brands to effectively engage with the current customers and even with prospective customers
2.Wyng : Wyng is essentially an engagement marketing platform that is cardinally focused on garnering customer engagement via user-generated content, hashtag campaigns, referral programs, quizzes, contests, etc. Transforming the way that global brands engage and convert today’s mobile and social consumers are their main focusing point.
3.Woobox: Woobox is a tool similar to Wyng, it is also a social media engagement platform with an emphasis on interactive content. Also, this platform is cardinally known for running social giveaways and competitions, primarily via Instagram.
Paid Social Media Tools
Paid Social Media Tools
1.Nanigans: Nanigans is basically a multichannel advertising software that emphasizes Facebook marketing. The software it uses has access to the Facebook Exchange. This is because of retargeting and a plethora of other tools that make targeting more efficient. Moreover, beyond Facebook marketing, focusing on Twitter ads and Instagram growth campaigns are also its feature.
2.Facebook Power Editor: This is Facebook’s proprietary tool that is used for creating and running hyper-specific advertising campaigns and moreover, the platform’s detailed parameters ensure that you target exactly who you want.
Check Out The Top 10 Company’s Digital Marketing Logos and Their Meanings
Here Are The Top 10 Company’s Digital Marketing Logos & Their Meaning
1. Beats:
Beats
Looked at a glance the logo for Beats by Dre is pretty simple. The ‘b’ is enclosed in a circle followed by the brand name. The circle, though, isn’t just a circle. It actually represents a human’s head, and the ‘b’ letterform represents the brand’s headphones.
2. Cisco:
Cisco
The leading giants of computer networking and the worldwide leader of internet technologies are named after its headquarters’ location in San Francisco. Although its namesake doesn’t have a hidden meaning, the blue stripes above the logotype not only represent an electromagnet but also, the Golden Gate Bridge.
3. Baskin Robbins:
Baskin Robbins
The famous ice cream outlet that dish out some of the most amazing ice creams is known for its seemingly unlimited flavors. Although that is not the case as decipherable from the logo. That famous number is hidden in the ‘B’ and the ‘R’ of their logo, acting as the curve of the ‘B’ and the stem of the ‘R’. The logo represents fun and energy, much like how you’ll feel during (and after) eating their ice cream.
4. Vaio:
Vaio
Sony Vaio also is known as Visual Audio Intelligent Organiser, is known worldwide for its technology, but there is a catch in the logo. Vaio represents the integration of both analog and digital technologies in its products. The letters ‘va’ is made to look like an analog wave, while the ‘io’ resemble the numbers 1 and 0, representing a digital signal or binary code.
5. Picasa:
Picasa
Picasa, Google’s former image organizer, and editor have an interesting logo mark. At first glance, it looks like a simple camera shutter, but the negative space in the center of the shutter actually forms a house. This is because Picasa is considered ‘home’ for all of your photos, and casa in Spanish means home.
6. Le Tour De France:
Le Tour De France
Le Tour De France’s logo has two hidden messages inside of it. The first is a bit more obvious, with a cyclist making up the letter ‘r’, but the second is more subdued. Also, the yellow circle that acts as the bike’s wheel is also a sun, indicating that the events of the race only occur in the daytime.
7. Gamecube:
Gamecube
Nintendo Gamecube’s logo is very interesting to look at, and for good reason. Not only is it a cube within a cube, but the outer cube forms a ‘G’ around the inner cube, leaving a ‘C’ in the negative space.
8. LG:
LG
LG is famous for its technological prowess and the notable ‘L’ and ‘G’ in their logo but what people fail to realize is that those letters actually help to create a face. The ‘L’ makes the nose and the ‘G’ makes up the rest of the face. This gives the brand a human element and makes it more inviting and approachable.
9. Toblerone:
Toblerone
This is one of the most popular brands of chocolates and its current logo features a mountain. It symbolizes the Matterhorn Mountain in Switzerland. Hidden inside the mountain is a bear, symbolizing the unique honey flavor found in the chocolate. It is a fact that the chocolate is made in the ‘City of Bears’.
10. Audi:
Audi
The luxury car company based in Germany also has a hidden meaning in its logo. The four rings represent the four companies that came together to create the original Audi, Auto Union.
We would like to thank Digital Marketing Lead for providing the details, data & support for this article. The detailed information was provided on the basis of the advertisement & client management conducted by the Digital Marketing Lead for the year 2018-2019.
