How to Increase the Visibility of Your Brand?
Are you a business owner struggling to grow your business?
If that is the case you should focus on reaching out to more and more people to recognize your brand. Increasing your brand awareness has always been an effective way of promoting your products and brand name.
Visibility increases the customer base of any business by boosting brand awareness and thereby, increases revenue. It is always important to leg up on competitors and rule your marketing sector.
So, if you want to increase your brand awareness, how are you going to do it?
We will describe the different strategies that you can follow to increase your brand awareness.
1. Upload Your Google My Business Listing:
For effective brand awareness, you have there where your customers are.
Then what can be better than Google? People are always using it in their everyday life.
Don’t forget to get your company verified by Google My Business. It is absolutely free and very easy to use.
After signing up there, you can update your brand’s information, upload photos, create attractive posts, and give responses to customers’ reviews. It has another advantage in that it can be accessed via all devices.
2. Increase Brand Awareness by Being Mobile-Friendly:
A study has shown that about 96% of potential customers use their mobile phones to look for a local business. So, it a must for your website to be accessible by mobile phones, i.e., your website needs to be responsive.
If your website is not mobile-friendly, it will surely hamper the ranking of your website in the SEO ranking. While with Google My Business, Google’s mobile-first algorithm will take care of the website ranking.
3. Manage Your Brand Reputation:
Popularity always comes with a price.
Focus on maintaining the hard-earned reputation of your brand. It can always be hampered by outsiders.
So, you need to come up with a strategy to deal with bad reviews and to satisfy unsatisfied customers so that you can develop your brand’s visibility in a positive way.
Research suggests that customer reviews play a great role in converting traffic. Customers determine whether your brand is trustworthy or not by the customers’ reviews.
4. Optimize for Local SEO:
Search engine optimization is an essential factor for any online business.
Only have a website is not enough for a business to get established online. For that, you need to optimize your page to make it appear on the first page of any related query search.
5. Create a 360° Virtual Tour:
Give your customers a virtual tour of your website to let them what they can expect from your website.
It will help you build stronger brand visibility.
New visitors will probably remember your offer and can even come back again.
6. Pump Up Your Social Media Marketing:
Get in touch with the influencers and micro-influencer to help you promote your brand on social media platforms.
You can also use customer-driven content and social media branding to grab the attention of the audience. This will help you in boosting your brand awareness.
Prior to target customers, get to know what your audience is actually looking for in your website. Then only you can use this strategy to effectively target.
7. Consistency is Key:
The message on your website should be clear and consistent so that the audience can understand it within 3-5 seconds.
Your aim should let the customers know more about your brand and ultimately converting them.
How to increase ROI from the current customers?
Are you just focusing on generating leads for your business?
Why don’t you try to focus on your current customers to fuel your business growth?
Many business owners make this mistake. They focus more on lead generation rather than focusing on their current customers. It is obvious that they have put in a lot of effort to convert the leads. So they should focus on retaining them, not just on bringing more leads.
Retaining customers can save time and resources in the long run. It can also help in increasing sales with cross-selling and upselling opportunities when it is done properly. Thus it helps in boosting your ROI.
It is obvious that you need to chase after new leads to grow your business. But it is also necessary to keep that much amount of resources for customer retention and engagements. After all, they are well-aware of your brand and they have shown that they prefer you over your competitors. They must find value in your offerings that lead to their conversion. You just need to remind them that they are still your top priority and you are happy to serve them. This will help in improving your ROI in the long run.
Plus implementing the customer retention strategy does not need you to plan your marketing strategy over again. You can just use it along with your current marketing strategy.
So, how are you going to increase your ROI from your existing customers?
We have come up with some effective tips. We have used these tips for ourselves and even for our clients to promote engagement, retention, and growth of the company.
Strong Customer Bonding With Proper Onboarding
Customers often abandon a website for its competitor where they find it easier to get assistance when they need it. For preventing them from abandoning your site, you can provide your customers with a strong foundation. This will help them get the full benefit from your offerings, to build a long-lasting relationship.
It can be done by using an onboarding program. This can ensure that each customer is aware of your offers and provide additional assistance whenever they need help. This will help you to make a good impression on the customers. You can set up an automated nurture campaign that will properly guide the new customers onboard.
Nurturing Customers is the same as Nurturing Leads
There are many times when customers abandon a website only after experiencing something bad while dealing with the website. It is because the companies fail to satisfy the customers after getting them signed up.
To avoid this kind of scenario, you have to provide customers with excellent customer service, as we do. It will enable you to help the customers when they face any obstacles and a good experience to nurture your relationship with them.
Help Your Customers Grow
If your customers truly find you helpful for their businesses, they will need you at a point for more resources to support themselves to continue the sale. At that moment you must provide them with the service/product they need, otherwise, they will just leave your site for another of your competitors.
Encourage the Word Spreading
You can form a group of dedicated and loyal customers who truly trust your brand and can help to spread good things about your products. That will help the new and indecisive customers to trust your brand and choose you over your competitors.
How To Create Facebook Ads Accounts?
If you’ve decided to use Facebook as an ad platform to campaign your brand, you must be ready to accept whatever outcomes it brings.
Its effectiveness is very uncertain. It depends on how an ad has been created, what the ad type is, and how it is managed during the campaign.
It may sound not very easy, but it is not what it seems. You need to understand the logic behind using Facebook Ads and how to manage them for your campaigning.
Now the question arises: How to create ads on Facebook?
The first thing you need to start a Facebook Ads campaign is to have a Facebook ads account. Moreover, this account must be linked to your credit card so that you can pay for your ads quickly.
Step 1: Accounts in Facebook Ads Manager
Every personal profile has a Facebook ads account under their name by default. You can see your ads accounts, status, currency, and transaction details in your Ads Manager.
Facebook Ads Manager can get you access to your account details. This can help you manage your past and present campaigns, see their status, get reports on their effectiveness, etc.
Step 2: Manage your Facebook Ads account settings
After choosing your account in your Ads manager, you have to fill in all the details of your business in a Setting tab. You can find different options for payments and information about your transaction in the Billing tab. Thus it helps you to keep a record of how much you’re spending and how much you owe.
Be careful about the currency you choose from the list of currencies, as you can’t change it. But you can set the preferred currency of your profile from your Account settings on the Payment tab.
Step 3: Creating a group account
You can create an account group from the tab account groups. With this, you can give a group of people access to the ads, to manage them. But be careful, as the Facebook ad is linked to a particular user account.
You have different users roles:
- An administrator can alter the settings of the group and have permission to change any ad associated with this account.
- General user, who can only manage the ads and doesn’t have any access to group settings.
- Reports only are those who can only see the reports of the ad campaigns- they cannot manage the ad budget, period, etc.
Group accounts are beneficial for accessing a particular ad by a group of people.
Thus, once you are done with the creation of a Facebook Ads Account, you are good to go and start your ad campaigning.
Organic Search: Definition, Comparison with Paid Search.
You must have seen marketers going crazy over organic search. Have you ever wondered what is it? Why do business owners work so hard to boost their organic search? In this article, we will ensure that you get answers to every query about organic search.
Let’s get started.
What is Organic Search?
Organic search refers to the search results of a search engine without the influence of paid ads. In other words, organic search results are the unpaid results that a search engine shows after a query. These search results are ranked on the SERPs as per their relevance to the search query.
Marketers around the world are constantly planning out strategies to boost their organic traffic. The term “organic traffic” is used for the traffic that lands on your page, looking for an answer to their queries.
However, there is another strategy that marketers use apart from organic search. It is called “paid search”. Are you familiar with this term? Even if you are not, you must be familiar with the ads that appear on any search result page.
The ads that you see on Google, Bing, Yahoo, or even on YouTube are known as paid ads. These ads are primarily used to target ready-to-buy customers.
Organic Search V/S Paid Search
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Some Benefits of Organic Search:
Zero expense:
Unlike paid search, organic research needs zero expense. In simple words, you won’t have to spend your monthly budget on ads. However, you need to invest time to see the results. In other words, you will need time to research the market, select your target audience, build a strategy and create the content. However, you can make the work easier by hiring an SEO agency. Their expert SEO professionals can get you the organic traffic you want, while you relax at home.
Generates a remarkable ROI:
Just like other business owners, your goal is also about generating an impressive ROI. Whether you rely on organic search or paid search, you can’t forget about ROI. When you optimize your website to get a better ranking on the SERPs, you will obviously generate organic traffic. More organic traffic on your page will only result in boosting your ROI earned. In other words, you will be earning a remarkable ROI without spending a penny.
Increases credibility:
Organic search will let you have a good impression on your clients. For example, anyone is looking for a frying pan and your company appears as the first SERP. Then the person will surely find you trustable. Also, when your company shows up in several SERPs, your potential customers start to recognize your brand. Thus, organic results can boost your credibility.
Targets relevant customers:
Well, both organic search and paid search can bring traffic to your website. However, natural searches are effective in targeting the most relevant traffic. Moreover, organic search lets you target a number of searches without spending a penny. In other words, your company becomes more visible online whenever there’s a query related to your product/service.
