How can Keyword Research Help in Better SEO Rankings?
Keyword research is the process of analyzing the search queries people enter in the search engines to deliver the best possible information to them for SEO or general marketing. It is used to discovering words and phrases that people might use on different platforms. Some of these platforms are Google, Bing, YouTube, and many more.
Keyword research has a great impact on every SEO task you perform like searching for any relevant content, on-page SEO, email outreach, and content promotion. It helps you to use the most commonly used keywords by the users to ensure that your website appears at the top of the SEO rankings.
The keywords have a significant impact on the organic page rank in search engines as well. It has been that 75% of internet users never visit the second page of any search engine results page. So, you need to make your website appear on the first page of the SERPs. To do that, you have to perform proper keyword research to gain a good SEO ranking.
So, how will keyword research boost your SEO ranking?
To appear on the first page of the SERPs, you need to effectively perform research on the keywords. After all, this will only help your website in acquiring and maintaining your audience’s attention. Some benefits of doing proper keyword research:
1. Engaged Audience:
You must study which keywords are bringing more traffic to your site prior to writing content for the website. By doing that, you will be able to understand which keyword must be used to target a particular group of audiences. Start with finding out your audience’s interests so that you can directly target them with your website content.
2. Improved Conversion Rate:
The most relevant content will surely attract visitors and generate qualified traffic. You will be able to generate a higher conversion rate if you are providing the visitors with useful information that they didn’t find elsewhere. All you have to do is provide the most relevant content to engage the maximum audience and thus increasing the conversion rate.
3. Marketing Trend Insight:
Analyzing keywords will provide you with insights into the new marketing trends and consumer behavior. It keeps you up to date with popular trends. In addition to that, it tells us what’s important to your audience so that you can use that to create more relevant content.
4. Utilize Your Time Properly:
You must not waste time creating content on keywords that are not increasing your SEO ranking. Rather than that utilize your time to create content on the keywords that have a higher chance of engaging more audience and improve your SEO ranking.
5. Expand Your Long Tail Efforts:
Do a throughout keyword research for the keywords to discover the undiscovered keyword queries that your audience might use and expand your long-tail efforts. This type of search is really popular in bringing more traffic to the website. Effective keywords can gain you a higher position for using phrases that matter to your audience, break into new markets, and ultimately strengthening your visibility.
6. Place Your Keywords at the Right Spot:
It is the second most important task after doing proper keyword research. Placing the keywords at the right spot can have a huge impact on your organic search ranking. Using these keywords in your page title, alt text, URL, and anchor text can increase the crawling of the search engines, thus gaining a higher SEO ranking.
8 Reasons Why Your Google Advertising (Google Ads) Are Expensive
8 Reasons Why Your Google Ads Are Expensive
Don’t you sometimes feel that Google Advertising is expensive?
If you don’t, then you know that the price you pay for the ads is worth it.
Well, if you do, then there’s a problem with your marketing campaign. It would help if you did some optimizations.
Whenever you feel the advertisements are expensive, it gives you a signal that you need to improve your campaigning. The ads are not serving their purpose. You have to pay a fee whenever there’s a click on your ad, whether they are purchasing or not.
If there’s a purchase, then the pay-per-click is worth it. But if it’s not, then also you have to pay, which will cost you higher.
The whole point of advertising on Google Advertising (Google Ads) is to generate sales by paying per click. But it might seem expensive if it doesn’t generate sales.
1. Your keywords don’t match your ads:
When your keywords don’t match your ads, your Google Advertising will cost you a price. So, your keywords need to match your search. Look for the keywords which can bring more click and convert them into sales.
2. Your keywords are not appropriately grouped:
Putting closely related words into a group will help in lowering the expense of Google Advertising. Creating better, tighter ad groups in your ad will bring better traffic.
3. Your account is set to the wrong time zone:
Setting up the ads targeting places in specific time zones can help you target the audience according to their timings, not yours. This will increase the leads.
4. Location:
Your ads may have been clicked by people living far from your area. To lessen the expenses on this type of clicks, you need to adjust your location bids.
5. You didn’t do the proper keyword research:
Do adequate research on the never-ending list of keywords that the audiences are using to search daily. Using them will cheapen your ads.
6. You aren’t using enough negative keywords:
If you are not using the correct list of negative keywords, you may receive off-target clicks. To avoid that from happening, check the report for Placement Performance to find the ad click which generates off-target audiences.
7. You’re using the wrong match-type:
Be careful to use many keywords with a broad match, as it brings more unnecessary clicks. Therefore, be sure to use fewer keywords efficiently to generate traffic.
8. Your campaigns are not relevant:
Accessible, readable, and pertinent understandable ads will bring in traffic. When ads are appropriate, then you get a reward of low PPC.
How To Do Keyword Research For Lead Generation?
The keywords form the basis of any successful SEO campaign and can help you boost your lead generation. As keywords are associated with SEO, you need to do proper research on them to make them as relevant as possible to your website. This will enable you to get a better ranking in the SERPs. Moreover, it will bring you more visibility and more traffic for converting into leads.
Keyword research is an important tool when it is vital for lead generation. You can easily merge this strategy with your existing marketing strategies with a few adjustments.
- There is a lot of software available in the market for keyword research. Even Google has come up with one such tool called Google Keyword Planner. It is free and does a great job of keyword researching for effective lead generation.
- You can use Google Keyword Planner or any other keyword research tool to search for the keywords and phrases related to your website. Using these keywords, you can drive in the traffic who are looking for the product/service your company offers.
- You can also use these keywords to generate ideas for topics for website articles and blogs that you will be publishing on your website. You can get a good amount of traffic if you use these keywords throughout your content. Thus using proper SEO tactics can help you with lead generation.
- Using the keywords and phrases properly while creating solid content will increase the chance of getting the desired outcome in the search engine results. This will help your audience to get in touch with you and establish a relationship between your visitors and you.
- You can use other ways like infographics and eBooks to create content using the researched keywords.
- You can even take the keywords that you are using in your blogs into your CTA (call to action) button.
Build a Better Keyword List
Selecting your top keywords is the first step in planning the optimizing approach. It will be hard to keep the track of the keywords and phrases and prioritize them. So, you start with creating a spreadsheet to track them. To determine their priority, find the keywords that are about the core of your business.
Optimize Your Keywords
There are several ways to optimize the keywords throughout your website. After creating the spreadsheet for the keywords with properly ranking them, you need to ensure that every page of your website is optimized. In other words, the search engines can find and understand what exactly your web page is about. The first thing you need to do for keyword optimization is to be done through on-page SEO and good content. There are a couple of techniques that can be used for lead generation.
- Heading: The heading of each content must match your keyword spreadsheet ranking.
- Images: Using images can surely boost your website’s ranking in the SERPs. Make sure that your images are optimized as there’s a chance of them coming up while someone enters the keywords in the Google image search.