How to Provide Discounts or Coupons Without Making a Loss?
Are you struggling to improve your brand’s conversion rate?
If people are visiting your page, but are just leaving the site without a purchase, then it might be the case that they don’t find your offers too good. You did a great job in bringing the leads but failed to capture them. This is when you can use the strategy of offering discounts and coupons to ensure an increase in the conversion rate.
Are afraid of incurring loss while offering discounts or coupons?
It is not necessarily always the case. It entirely depends on how to use the strategy to ensure a positive result even after giving away discounts.
Offering discounts have always been used to encourage customers and prospects to make a purchase, even in the digital market. It is an effective strategy that many business owners use after considering whether visitors are in the buyer’s journey or not.
Business owners plan every step of their plan execution. They don’t just go online and post their offers. They set the time, mode, and reason for offering discounts or coupons.
Offering discounts or coupons can even backfire in different ways sometimes. So, consider the following ways while planning to give out an offer.
Capture New Visitors with a Special Offer
Offering a new visitor discounts or coupons might not always bring a positive result right away. Instead, go for smaller commitments like asking for their email address in exchange for a discount code.
1. Reward Loyal Customers
If you have a group of loyal customers, you should often reward them for being loyal to your brand. Whenever customers cross a certain amount of money on your website, you need to offer them discounts or coupons on the next order as a thank you reward.
2. Boost Sales During Holidays
During any holiday or festive season, people go online to purchase gifts for their friends and family. There is always an increase in sales due to the holiday offers and discounts.
3. Use Pre-Order Discounts for New Products
Whenever there is a launch of the new products, you want a maximum number of people to buy them. So, make the online stores promote it with a pre-order discount on upcoming products. But offer a small discount or else it can devalue the product.
4. Reduce Abandoned Carts
Most likely you already use this strategy. But if you aren’t, start using it. You constantly need to offer a discount on the items in their cart, to bring them back and make them purchase those items.
5. Rewards Referrals from Existing Customers
You must be familiar with referral marketing. It is an effective way to invite new customers through the existing ones by offering them discounts or coupons.
6. Retarget Visitors with a Custom Offer
The best way to bring more sales is to target every customer with a personal message. Personalized emails, ads, or on-site messages can surely increase sales. Create ads or emails focusing on the offer that is only for them.
7. Offer Discounts on Subscriptions
This is another way of customer retention. You can offer discounts or coupons to the prospects to make them subscribe. After that, you can easily target the prospects. This will increase customer lifetime value and recover it.
8. Follow Up with Event Attendees
If you promote any of your products in an event, it will bring you, attendees. Send emails to them and promote the products you promoted in the event. Don’t forget to link them to your site. This offer becomes more exclusive and brings more visitors to a specific segment.
Organic Search: Definition, Comparison with Paid Search.
You must have seen marketers going crazy over organic search. Have you ever wondered what is it? Why do business owners work so hard to boost their organic search? In this article, we will ensure that you get answers to every query about organic search.
Let’s get started.
What is Organic Search?
Organic search refers to the search results of a search engine without the influence of paid ads. In other words, organic search results are the unpaid results that a search engine shows after a query. These search results are ranked on the SERPs as per their relevance to the search query.
Marketers around the world are constantly planning out strategies to boost their organic traffic. The term “organic traffic” is used for the traffic that lands on your page, looking for an answer to their queries.
However, there is another strategy that marketers use apart from organic search. It is called “paid search”. Are you familiar with this term? Even if you are not, you must be familiar with the ads that appear on any search result page.
The ads that you see on Google, Bing, Yahoo, or even on YouTube are known as paid ads. These ads are primarily used to target ready-to-buy customers.
Organic Search V/S Paid Search
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Some Benefits of Organic Search:
Zero expense:
Unlike paid search, organic research needs zero expense. In simple words, you won’t have to spend your monthly budget on ads. However, you need to invest time to see the results. In other words, you will need time to research the market, select your target audience, build a strategy and create the content. However, you can make the work easier by hiring an SEO agency. Their expert SEO professionals can get you the organic traffic you want, while you relax at home.
Generates a remarkable ROI:
Just like other business owners, your goal is also about generating an impressive ROI. Whether you rely on organic search or paid search, you can’t forget about ROI. When you optimize your website to get a better ranking on the SERPs, you will obviously generate organic traffic. More organic traffic on your page will only result in boosting your ROI earned. In other words, you will be earning a remarkable ROI without spending a penny.
Increases credibility:
Organic search will let you have a good impression on your clients. For example, anyone is looking for a frying pan and your company appears as the first SERP. Then the person will surely find you trustable. Also, when your company shows up in several SERPs, your potential customers start to recognize your brand. Thus, organic results can boost your credibility.
Targets relevant customers:
Well, both organic search and paid search can bring traffic to your website. However, natural searches are effective in targeting the most relevant traffic. Moreover, organic search lets you target a number of searches without spending a penny. In other words, your company becomes more visible online whenever there’s a query related to your product/service.
How Much Does Google Ads Cost?
How much does Google Ads cost?
It is a good question, indeed.
And it comes to every new business owner’s mind. They need to advertise their product and make people aware of the existence of the new brand.
And what is better than Google Ads advertising them.
Advertising your product in a PPC platform like Google Ads can have a massive impact on your business.
As per Google, every advertiser on their platform makes two dollars for every dollar they spend on ads, which means they are doubling their investment.
Depending on your business sector, the cost of the keywords may vary widely. But the average Google Ads cost can be about $1 to $2 per click.
The Google Ads cost depends on a lot of aspects. It would be best if you considered a lot of factors before finalizing the budget of your business so that you don’t have to swim in a pool of debts later on.
- Google Ads cost depends on an auction system that promotes your businesses with high-quality ad campaigns and better ad placements.
- You can have the power to control your Google Ads budget is spent using methods like ad scheduling, geo-targeting, and device targeting.
- The most expensive keywords that are available in Google Ads can more than $50 per click. These keywords are highly competitive in industries that have high values of customer lifetime.
- Huge businesses spend up to $50 million per year on PPC service with Google Ads cost.
- The average small business spends almost $100,000 to $120,000 yearly on Google Ads.
As said earlier, Google Ads is one of the most excellent platforms to advertise your product with high controllability. You can alter the spending as per your need, whether to increase or decrease.
The goal is to make profits after investing a sum.
You do spend some, only to get more out of it.
How can Keyword Research Help in Better SEO Rankings?
Keyword research is the process of analyzing the search queries people enter in the search engines to deliver the best possible information to them for SEO or general marketing. It is used to discovering words and phrases that people might use on different platforms. Some of these platforms are Google, Bing, YouTube, and many more.
Keyword research has a great impact on every SEO task you perform like searching for any relevant content, on-page SEO, email outreach, and content promotion. It helps you to use the most commonly used keywords by the users to ensure that your website appears at the top of the SEO rankings.
The keywords have a significant impact on the organic page rank in search engines as well. It has been that 75% of internet users never visit the second page of any search engine results page. So, you need to make your website appear on the first page of the SERPs. To do that, you have to perform proper keyword research to gain a good SEO ranking.
So, how will keyword research boost your SEO ranking?
To appear on the first page of the SERPs, you need to effectively perform research on the keywords. After all, this will only help your website in acquiring and maintaining your audience’s attention. Some benefits of doing proper keyword research:
1. Engaged Audience:
You must study which keywords are bringing more traffic to your site prior to writing content for the website. By doing that, you will be able to understand which keyword must be used to target a particular group of audiences. Start with finding out your audience’s interests so that you can directly target them with your website content.
2. Improved Conversion Rate:
The most relevant content will surely attract visitors and generate qualified traffic. You will be able to generate a higher conversion rate if you are providing the visitors with useful information that they didn’t find elsewhere. All you have to do is provide the most relevant content to engage the maximum audience and thus increasing the conversion rate.
3. Marketing Trend Insight:
Analyzing keywords will provide you with insights into the new marketing trends and consumer behavior. It keeps you up to date with popular trends. In addition to that, it tells us what’s important to your audience so that you can use that to create more relevant content.
4. Utilize Your Time Properly:
You must not waste time creating content on keywords that are not increasing your SEO ranking. Rather than that utilize your time to create content on the keywords that have a higher chance of engaging more audience and improve your SEO ranking.
5. Expand Your Long Tail Efforts:
Do a throughout keyword research for the keywords to discover the undiscovered keyword queries that your audience might use and expand your long-tail efforts. This type of search is really popular in bringing more traffic to the website. Effective keywords can gain you a higher position for using phrases that matter to your audience, break into new markets, and ultimately strengthening your visibility.
6. Place Your Keywords at the Right Spot:
It is the second most important task after doing proper keyword research. Placing the keywords at the right spot can have a huge impact on your organic search ranking. Using these keywords in your page title, alt text, URL, and anchor text can increase the crawling of the search engines, thus gaining a higher SEO ranking.
