How Much Should I Spend On Google Ads?
It is difficult to give you a specific number when you wonder how much to spend on Google Ads.
The expense varies widely depending on your selling goals, how broad of a geographic area you are targeting, search volume, and the competitiveness in your sector.
The positive thing is that you can customize your campaign and choose precisely how much to spend on Google Ads a day. The negative aspect is that you can’t guess how much to spend.
Spending too little won’t generate any leads. On the other hand, spending a lot will mean wasting your resources. Rather than wasting money on Google Ads, you can use these resources for proper SEO and content marketing.
The less you spend, the more you limit your ROI.
The wider your goals are, the more money you need to spend.
To achieve the goal, you need to use the trial and error method, as there’s no specific way to have it. Still, try it out!
Steps to follow to try out the trial and error method:
We have to follow a trial and error method to determine how much to spend on Google Ads. So, let’s see how you can find the right answer to how much to spend on Google Ads.
- Create a test budget first. You have to keep in mind that you are investing in market research. With testing, you can recognize what ad messages are targeting the audience and converting the clicks into leads.
- Then make a new budget. If your last budget helped generate leads, then abandon it and create a new one with the improved strategy and higher goals.
- It would be best if you focused on ROI, not cost. If you want to dominate your marketing sector, you can’t think about the expenses. But you must remember to analyze your marketing strategies to maximize the ROI.
- It would be best if you focused on EPC, not PPC. Many advertisers focus on lowering their PPC. They improve their Google Ads quality scores to cheaper their click rate. But the main focus should be on increasing your earnings per click (EPC). If you manage to get the highest EPC in the market, you can gain more clicks, more leads, and more customers, leaving your competitors far behind.
Therefore, you need to follow some tactics to strategically plan your budget and minimize the expense to win the Google Ads battle. Hopefully, you will be able to determine how much to spend on Google Ads once you try out the above method.
How can Keyword Research Help in Better SEO Rankings?
Keyword research is the process of analyzing the search queries people enter in the search engines to deliver the best possible information to them for SEO or general marketing. It is used to discovering words and phrases that people might use on different platforms. Some of these platforms are Google, Bing, YouTube, and many more.
Keyword research has a great impact on every SEO task you perform like searching for any relevant content, on-page SEO, email outreach, and content promotion. It helps you to use the most commonly used keywords by the users to ensure that your website appears at the top of the SEO rankings.
The keywords have a significant impact on the organic page rank in search engines as well. It has been that 75% of internet users never visit the second page of any search engine results page. So, you need to make your website appear on the first page of the SERPs. To do that, you have to perform proper keyword research to gain a good SEO ranking.
So, how will keyword research boost your SEO ranking?
To appear on the first page of the SERPs, you need to effectively perform research on the keywords. After all, this will only help your website in acquiring and maintaining your audience’s attention. Some benefits of doing proper keyword research:
1. Engaged Audience:
You must study which keywords are bringing more traffic to your site prior to writing content for the website. By doing that, you will be able to understand which keyword must be used to target a particular group of audiences. Start with finding out your audience’s interests so that you can directly target them with your website content.
2. Improved Conversion Rate:
The most relevant content will surely attract visitors and generate qualified traffic. You will be able to generate a higher conversion rate if you are providing the visitors with useful information that they didn’t find elsewhere. All you have to do is provide the most relevant content to engage the maximum audience and thus increasing the conversion rate.
3. Marketing Trend Insight:
Analyzing keywords will provide you with insights into the new marketing trends and consumer behavior. It keeps you up to date with popular trends. In addition to that, it tells us what’s important to your audience so that you can use that to create more relevant content.
4. Utilize Your Time Properly:
You must not waste time creating content on keywords that are not increasing your SEO ranking. Rather than that utilize your time to create content on the keywords that have a higher chance of engaging more audience and improve your SEO ranking.
5. Expand Your Long Tail Efforts:
Do a throughout keyword research for the keywords to discover the undiscovered keyword queries that your audience might use and expand your long-tail efforts. This type of search is really popular in bringing more traffic to the website. Effective keywords can gain you a higher position for using phrases that matter to your audience, break into new markets, and ultimately strengthening your visibility.
6. Place Your Keywords at the Right Spot:
It is the second most important task after doing proper keyword research. Placing the keywords at the right spot can have a huge impact on your organic search ranking. Using these keywords in your page title, alt text, URL, and anchor text can increase the crawling of the search engines, thus gaining a higher SEO ranking.
Why Should We Use Google Ads? Here Are The 10 Advantages of Google Ads.
Why Should We Use Google Ads?
Online marketing and Google Ads are two sides of the same coin.
Google Ads has proven to be a successful tool for generating traffic, marketing your product, and getting instant sales.
If you are new in digital marketing, you might find it hard to trust Google Ads for your brand promotion.
Here are 10 advantages of Google Ads that will give you solid reasons to try it out.
1. Google Ads is Scalable:
This is one of the best advantages of Google Ads. If you want to convert at a profitable rate, Google Ads can help you do that quickly. You can increase your PPC budget and see an increase in your leads and profits accordingly.
2. Google Ads is measurable:
Google Ads PPC is highly measurable comparing with SEO, social media, and traditional marketing. Moreover, Google Ads is more transparent, allowing you to see what works and what doesn’t at a granular level. You can quickly determine whether your campaigns generate ROI or not.
3. Google Ads is flexible:
Google Ads allows customizing your campaigns and ads according to your needs to target a particular group of the interested audience, with specific keywords, ad extensions, narrowing the audience group, and access to non-search users.
4. Google Ads is faster than SEO:
This is one of the advantages of Google Ads that makes it so popular. It takes months to see the results generated by SEO, while Google Ads show you instant results whether your campaigns are bringing clicks or not.
5. Google Ads is generally easier than SEO:
Google Ads needs much less effort to maintain than SEO. In other words, Google Ads is easier to learn as most of the sources are honest and give the new marketers the scope of learning.
6. Google Ads is taking over the SERPs:
Google Ads allows you to get ads high up on SERP to get more clicks on ads than organic results.
7. Google Ads Formats can be more engaging than Organic Results:
It’s hard to deny that this is one of the advantages of Google Ads. Google Ads uses a lot of new formats like in-video ads on YouTube to create more engaging ads, leading to generate clicks and benefiting the advertisers.
8. Google Ad Traffic might convert better than Organic Traffic:
Some evidence states that paid search traffic converts better than organic traffic. This is because paid search traffic is more targeted and qualified and that queries are more commercial in nature than informative.
9. Google Ads complements your other marketing channels:
Remarketing is a powerful way to use ads to target your old customers. Google Ads help you track past visitors to your website with a cookie and follow them around the internet. Also, with cart abandonment emails, you can retarget the old customers to increase your ROI.
10. Your competitors are using Google Ads:
This one is the peer pressure one. When your competitor is using Google Ads to increase the return, why not you? They are using it to the fullest to get better results, so you should use their tactics to beat them in their field.
8 Reasons Why Your Google Advertising (Google Ads) Are Expensive
Don’t you sometimes feel that Google Advertising is expensive?
If you don’t, then you know that the price you pay for the ads is worth it.
Well, if you do, then there’s a problem with your marketing campaign. It would help if you did some optimizations.
Whenever you feel the advertisements are expensive, it gives you a signal that you need to improve your campaigning. The ads are not serving their purpose. You have to pay a fee whenever there’s a click on your ad, whether they are purchasing or not.
If there’s a purchase, then the pay-per-click is worth it. But if it’s not, then also you have to pay, which will cost you higher.
The whole point of advertising on Google Advertising (Google Ads) is to generate sales by paying per click. But it might seem expensive if it doesn’t generate sales.
1. Your keywords don’t match your ads:
When your keywords don’t match your ads, your Google Advertising will cost you a price. So, your keywords need to match your search. Look for the keywords which can bring more click and convert them into sales.
2. Your keywords are not appropriately grouped:
Putting closely related words into a group will help in lowering the expense of Google Advertising. Creating better, tighter ad groups in your ad will bring better traffic.
3. Your account is set to the wrong time zone:
Setting up the ads targeting places in specific time zones can help you target the audience according to their timings, not yours. This will increase the leads.
4. Location:
Your ads may have been clicked by people living far from your area. To lessen the expenses on this type of clicks, you need to adjust your location bids.
5. You didn’t do the proper keyword research:
Do adequate research on the never-ending list of keywords that the audiences are using to search daily. Using them will cheapen your ads.
6. You aren’t using enough negative keywords:
If you are not using the correct list of negative keywords, you may receive off-target clicks. To avoid that from happening, check the report for Placement Performance to find the ad click which generates off-target audiences.
7. You’re using the wrong match-type:
Be careful to use many keywords with a broad match, as it brings more unnecessary clicks. Therefore, be sure to use fewer keywords efficiently to generate traffic.
8. Your campaigns are not relevant:
Accessible, readable, and pertinent understandable ads will bring in traffic. When ads are appropriate, then you get a reward of low PPC.
