How to Increase the Visibility of Your Brand?
Are you a business owner struggling to grow your business?
If that is the case you should focus on reaching out to more and more people to recognize your brand. Increasing your brand awareness has always been an effective way of promoting your products and brand name.
Visibility increases the customer base of any business by boosting brand awareness and thereby, increases revenue. It is always important to leg up on competitors and rule your marketing sector.
So, if you want to increase your brand awareness, how are you going to do it?
We will describe the different strategies that you can follow to increase your brand awareness.
1. Upload Your Google My Business Listing:
For effective brand awareness, you have there where your customers are.
Then what can be better than Google? People are always using it in their everyday life.
Don’t forget to get your company verified by Google My Business. It is absolutely free and very easy to use.
After signing up there, you can update your brand’s information, upload photos, create attractive posts, and give responses to customers’ reviews. It has another advantage in that it can be accessed via all devices.
2. Increase Brand Awareness by Being Mobile-Friendly:
A study has shown that about 96% of potential customers use their mobile phones to look for a local business. So, it a must for your website to be accessible by mobile phones, i.e., your website needs to be responsive.
If your website is not mobile-friendly, it will surely hamper the ranking of your website in the SEO ranking. While with Google My Business, Google’s mobile-first algorithm will take care of the website ranking.
3. Manage Your Brand Reputation:
Popularity always comes with a price.
Focus on maintaining the hard-earned reputation of your brand. It can always be hampered by outsiders.
So, you need to come up with a strategy to deal with bad reviews and to satisfy unsatisfied customers so that you can develop your brand’s visibility in a positive way.
Research suggests that customer reviews play a great role in converting traffic. Customers determine whether your brand is trustworthy or not by the customers’ reviews.
4. Optimize for Local SEO:
Search engine optimization is an essential factor for any online business.
Only have a website is not enough for a business to get established online. For that, you need to optimize your page to make it appear on the first page of any related query search.
5. Create a 360° Virtual Tour:
Give your customers a virtual tour of your website to let them what they can expect from your website.
It will help you build stronger brand visibility.
New visitors will probably remember your offer and can even come back again.
6. Pump Up Your Social Media Marketing:
Get in touch with the influencers and micro-influencer to help you promote your brand on social media platforms.
You can also use customer-driven content and social media branding to grab the attention of the audience. This will help you in boosting your brand awareness.
Prior to target customers, get to know what your audience is actually looking for in your website. Then only you can use this strategy to effectively target.
7. Consistency is Key:
The message on your website should be clear and consistent so that the audience can understand it within 3-5 seconds.
Your aim should let the customers know more about your brand and ultimately converting them.
Check Out The Top 10 Company’s Digital Marketing Logos and Their Meanings
Here Are The Top 10 Company’s Digital Marketing Logos & Their Meaning
1. Beats:
Beats
Looked at a glance the logo for Beats by Dre is pretty simple. The ‘b’ is enclosed in a circle followed by the brand name. The circle, though, isn’t just a circle. It actually represents a human’s head, and the ‘b’ letterform represents the brand’s headphones.
2. Cisco:
Cisco
The leading giants of computer networking and the worldwide leader of internet technologies are named after its headquarters’ location in San Francisco. Although its namesake doesn’t have a hidden meaning, the blue stripes above the logotype not only represent an electromagnet but also, the Golden Gate Bridge.
3. Baskin Robbins:
Baskin Robbins
The famous ice cream outlet that dish out some of the most amazing ice creams is known for its seemingly unlimited flavors. Although that is not the case as decipherable from the logo. That famous number is hidden in the ‘B’ and the ‘R’ of their logo, acting as the curve of the ‘B’ and the stem of the ‘R’. The logo represents fun and energy, much like how you’ll feel during (and after) eating their ice cream.
4. Vaio:
Vaio
Sony Vaio also is known as Visual Audio Intelligent Organiser, is known worldwide for its technology, but there is a catch in the logo. Vaio represents the integration of both analog and digital technologies in its products. The letters ‘va’ is made to look like an analog wave, while the ‘io’ resemble the numbers 1 and 0, representing a digital signal or binary code.
5. Picasa:
Picasa
Picasa, Google’s former image organizer, and editor have an interesting logo mark. At first glance, it looks like a simple camera shutter, but the negative space in the center of the shutter actually forms a house. This is because Picasa is considered ‘home’ for all of your photos, and casa in Spanish means home.
6. Le Tour De France:
Le Tour De France
Le Tour De France’s logo has two hidden messages inside of it. The first is a bit more obvious, with a cyclist making up the letter ‘r’, but the second is more subdued. Also, the yellow circle that acts as the bike’s wheel is also a sun, indicating that the events of the race only occur in the daytime.
7. Gamecube:
Gamecube
Nintendo Gamecube’s logo is very interesting to look at, and for good reason. Not only is it a cube within a cube, but the outer cube forms a ‘G’ around the inner cube, leaving a ‘C’ in the negative space.
8. LG:
LG
LG is famous for its technological prowess and the notable ‘L’ and ‘G’ in their logo but what people fail to realize is that those letters actually help to create a face. The ‘L’ makes the nose and the ‘G’ makes up the rest of the face. This gives the brand a human element and makes it more inviting and approachable.
9. Toblerone:
Toblerone
This is one of the most popular brands of chocolates and its current logo features a mountain. It symbolizes the Matterhorn Mountain in Switzerland. Hidden inside the mountain is a bear, symbolizing the unique honey flavor found in the chocolate. It is a fact that the chocolate is made in the ‘City of Bears’.
10. Audi:
Audi
The luxury car company based in Germany also has a hidden meaning in its logo. The four rings represent the four companies that came together to create the original Audi, Auto Union.
We would like to thank Digital Marketing Lead for providing the details, data & support for this article. The detailed information was provided on the basis of the advertisement & client management conducted by the Digital Marketing Lead for the year 2018-2019.
The Success Story Of eBay – An E-Commerce Giant with Giant Leap
Pierre Omidyar is responsible for the website eBay somewhere around 1995. It started in his living room. Since initial days only it meant to be a marketplace where buyers and sellers can do transactions conveniently. After 3 years, Meg Whitman joined Pierre and led the website to a new success level. Later on experienced people from some of the biggest companies also joined to make up a strong team for eBay. Some of the important names are Disney, Pepsico, and so on. Soon, the company started collaborating with a number of bigger brands such as GM, Sun, and so on. The average sale of the items also started increasing per day.
The Dynamic Business Model: eBay
(Source: Brandeis University)
eBay had a model of business that brought both sellers and buyers together at one single platform. Buyers can list their items on the website for sale and the buyers can cross-check these items and bid on them to buy. These items are arranged category-wise so that the buyers can easily search for their required items and can order them. The trading for the sellers is also made quite convenient and hence registering can be done in just a few minutes and they can instantly start listing the items online for the buyers.
The Success Story Of eBay
It is easy for the buyers to search for the items and order the items. They just have to pay for the item and there are no such other charges for the bidding process. But on the other hand, the sellers do have to pay two different kinds of charges.
- An insertion fee is charged that is nonrefundable. This fee is charged when a seller lists an item on the site. The charges depend on the opening bid of the seller’s item.
- Another fee is charged for additional options that are provided for the item listed such as highlighted listing and so on that can promote the item on the site.
- The last charge is the Final Value that is charged on the final price of the item at the end of the auction.
eBay: It all started in the month of September of the year 1995 when Pierre Omidyar started with AuctionWeb. It is said that Pierre used to work on his personal computer at his home and hence the code was created and the site started in the living room of Pierre Omidyar.
The buyer and the seller are notified with the help of an email for all the steps of selling or buying the items. The transaction between the seller and the buyer takes place independently apart from the above-mentioned charges charged by the site.
The History Of eBay
The Success Story of Alibaba – China’s E-Commerce Giant
Found on 4th April of the year 1999, Alibaba is a Chinese multinational organization with its hold on various areas such as retail, e-commerce, technology, AI, and internet. If seen as per the revenue, the company ranks number five among the various largest internet companies. The founders who made this organization a successful one are Jack Ma, Lou Wensheng, Tony Yiu, Jane Jiang, Ma Chengwei, Joseph C. Tsai, Simon Xie, Cathy Zhang, James Sheng, Shi Yufeng, Peng Lei, Trudy Dai, Eddie Wu, Zhou Yuehong, Jianhang Jin, Han Min, Jin Yuanying, and Toto Sun. The Success Story of Alibaba marked a change in the online e-commerce industry.
Where it All Started: Alibaba
When the company started, the operations started from the apartment of Jack Ma located in Hangzhou. The first website launched by the company is Alibaba.com. The website is in the language English and has turned out to be a global marketplace by now. Afterward, in the same year, a domestic marketplace started in China, currently known by the name 1688.com.
The Success Story of Alibaba – China’s E-Commerce Giant
Success Story of Alibaba: Detailed RoadMap
Source: Alibaba History
- 2000 – The group got an investment of about US$20 million from SoftBank’s investor group. The same year in the month of September, Alibaba organized a Summit with leaders of thoughts and internet business together. Soon by December 2001, the company crossed 1 million users.
