8 Reasons Why Your Google Advertising (Google Ads) Are Expensive
Don’t you sometimes feel that Google Advertising is expensive?
If you don’t, then you know that the price you pay for the ads is worth it.
Well, if you do, then there’s a problem with your marketing campaign. It would help if you did some optimizations.
Whenever you feel the advertisements are expensive, it gives you a signal that you need to improve your campaigning. The ads are not serving their purpose. You have to pay a fee whenever there’s a click on your ad, whether they are purchasing or not.
If there’s a purchase, then the pay-per-click is worth it. But if it’s not, then also you have to pay, which will cost you higher.
The whole point of advertising on Google Advertising (Google Ads) is to generate sales by paying per click. But it might seem expensive if it doesn’t generate sales.
1. Your keywords don’t match your ads:
When your keywords don’t match your ads, your Google Advertising will cost you a price. So, your keywords need to match your search. Look for the keywords which can bring more click and convert them into sales.
2. Your keywords are not appropriately grouped:
Putting closely related words into a group will help in lowering the expense of Google Advertising. Creating better, tighter ad groups in your ad will bring better traffic.
3. Your account is set to the wrong time zone:
Setting up the ads targeting places in specific time zones can help you target the audience according to their timings, not yours. This will increase the leads.
4. Location:
Your ads may have been clicked by people living far from your area. To lessen the expenses on this type of clicks, you need to adjust your location bids.
5. You didn’t do the proper keyword research:
Do adequate research on the never-ending list of keywords that the audiences are using to search daily. Using them will cheapen your ads.
6. You aren’t using enough negative keywords:
If you are not using the correct list of negative keywords, you may receive off-target clicks. To avoid that from happening, check the report for Placement Performance to find the ad click which generates off-target audiences.
7. You’re using the wrong match-type:
Be careful to use many keywords with a broad match, as it brings more unnecessary clicks. Therefore, be sure to use fewer keywords efficiently to generate traffic.
8. Your campaigns are not relevant:
Accessible, readable, and pertinent understandable ads will bring in traffic. When ads are appropriate, then you get a reward of low PPC.
