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Meta Facebook Ads Buying Agency in India
Social media platforms like Facebook and Instagram have become advertising channels for small business houses today. One of the social media platforms Facebook has major potential in reaching customers on a small budget. According to statistical data, about 26% of customers who opened a Facebook ad made a potential purchase online. While many startup companies try to experiment with Facebook ads independently, one of the best ideas is to contact a professional Facebook Ads Agency.
If you are new to this Facebook term, let us help you understand it. We will also offer you a glimpse of the responsibilities carried on by the Facebook Ads marketing Agency.
Why to Advertise on Facebook?
One of the major questions that many business house owners may have in their mind at first is whether Meta Facebook Ads Buying is a good idea or not. So, why should you advertise on Facebook? Let’s take a look at some of the reasons.
High Traffic on Facebook
You will find almost more than half of the world on Facebook today. So, it gets quite easier for the business houses to get attention when advertising on this social media platform.
Cost-Efficient Ads
Another major reason is that Meta Facebook Ads Buying is quite cost-efficient. You no longer have to spend several dollars on banners or other advertisement modes when you are getting great results from Facebook ads.
Several Targeting Brackets
Facebook offers several brackets for targeting the right audience for the product or services that you are advertising. With higher traffic, lead generation on Facebook ads has become quite convenient. Using targeting brackets will allow you to generate efficient leads to convert them into potential customers.
Re-targeting Features
The platform also offers re-targeting features to get the attention of the audience whom you have already targeted before.
Look-alike Audience
Facebook has a tremendous feature of offering a look-alike audience. So, once you have targeted one set of audiences, the platform will suggest other sets of similar-looking audiences to target.
So, when there are so many benefits of Meta Facebook Ads Buying, why not utilize it?
Meta Facebook Ads Manager
To understand Meta Facebook Ads Buying, you must get to know about the Meta Facebook Ads Manager. The Ads Manager is a Meta platform that helps to run ads on several social platforms such as Facebook. The Manager is comprised of several key features that are:
- Keeping track of the live campaigns and ads
- Editing of ads
- Budget Setting
- Target custom audience
- Tables, graphs, and reports generation
- Redefine website visitors
These eminent features of Facebook Ads lead to several benefits for business owners that we have already discussed before.
Things to Know Before Using Facebook Ads Manager
If you are new to the world of Meta Facebook Ads Buying, you must be aware of some of the eminent elements before using it. The initial and most essential part is that you have to create a Facebook Business Page to start with. It is only after the creation of this page, that you can get access to the Meta Facebook Ads Manager.
To run a Facebook ad, you must know the steps carefully.
New Campaign Creation
Start by creating a new campaign and setting an objective for your ads. You can choose from several objectives such as Sales, Leads, Engagement, App Promotion, Traffic, and Awareness. Choose the objective carefully according to the business you have. On the same screen, you will also get the option of selecting whether to pay or not. For example, Branding Campaigns are created to enhance brand awareness and improve customer perception.
Campaign Details
Now, proceed ahead to name your campaign and select whether you want to post the ads for employment, social issues, politics, or any other purpose. You will get this under the option of ‘special ad categories’. This is the place where you can do testing of your ads to allocate your budget smartly.
Ad Set Goals
After setting up the above features, it is time to create your first campaign for Meta Facebook Ads Buying. Here you can set the goal for your ads too. Here, you will also choose specific placements like Automatic Placements or Manual Placements.
Ad Budget
You must have already selected a budget in the above step. However, if somehow you have not selected the budget, you can do it in this step also. Often selecting the right ad budget is quite difficult. So, the experts say that you must invest only about 30% of your revenue on Facebook ads.
Creating an Audience
Next is the time to select the type of audience you want for your business. You can choose from various options to target your audience such as custom audience, lookalike audience, and advantage+ audience. Apart from the audience type, it is time to select the right factors to target your audience appropriately. For this, you must choose different factors such as gender, age, location, language, interests, demographics, and behaviors of the customers that you want to target.
The Ad Building
Once you have selected all the necessary factors and features, it is time to finally build your ad. You must keep several points in mind the ads must be of good resolution and should have great content to grab the attention of the viewers on the platform. To get a better result, start by choosing an ad format and then upload your creative ideas that can attract viewers. Make sure to write an interesting ad copy according to your campaign. You can even add music and other details. The best thing is that the Meta Facebook platform’s AI feature will help you with all these. At the end, do not forget to add a Call to Action in the ad.
Review and Publish
Once you have created the ad, do not make the mistake of publishing it immediately. Always review the ads carefully before publishing. Check the graphics, images, content, and everything cautiously. Also, check whether the ad is running properly on diverse devices or not before finally publishing it.
So, when you have a proper method to create Facebook Ads, is it really necessary to hire an agency for the requirement? Well, there are several benefits that you can avail yourself after hiring a Facebook Ads Agency for Facebook Ads.
Why Hire a Facebook Ads Agency?
Let us check out what are the various benefits that you can enjoy on hiring an agency for Meta Facebook Ads Buying.
At CIMAC, we see every project and client uniquely. Our team comprises proficient members always enthusiastic about learning new updates to offer you the best experience ever. Also, we are Meta Certified Media Buying Professional to offer you reliable services in Meta Facebook Ads Buying and other related segments.
