It is easy to predict what customers want whenever they visit your website. Then all you have to do is place the product/service right before them even before they realize it. It will help you to provide the right content to the right customer and convert them through the purchase funnel easily.
In this article, we will be focusing on how to keep the hard-earned traffic and boost the conversion rate by providing the things the customers want from your webpage.
Analyze The Flow Of The Users Through Your Website
The step to take before knocking on the visitors’ brain-door is to understand the flow of the users through your website.
Yeah. You are right about it. It means to analyze the flow of the user visiting your website. You need to flow each step they take even before entering your website to what they are up to on your webpage.
You will be able to see how prospects land on your website from an ad, search result, email, newsletter, or social media posts. Moreover, you can monitor the actions they take while they are on your webpage.
Every user has its own flow of landing on your webpage. So, you can optimize all the different paths of conversion to remain a preferred website.
By optimizing your website, you surely need to make it pleasing and user-friendly for the customers to make as many conversions as possible.
Think As Your Customers Think
Become your own customer. Start from the beginning. Land on your webpage through any of the ways, either from ads or from newsletters. Do everything that a customer might do like signing up for newsletters.
Note down the reviews of every step. Analyze them and think about optimizing them for better conversions.
Repeat the cycle a couple of times to get which optimization might work best for lead conversion.
Analyze How People Are Landing on Your Site
Google has provided amazing tools to analyze which one of the ways is generating the most traffic. The tool is known as Google Analytics.
With Google Analytics, you can see how much traffic came from which platform. Like how much of the total traffic generated on the website is from organic searches, how much from referrals, how much directly, how many from the social sites, and how much from the email newsletters.
You can also see the path of the customers to the purchase funnel, after landing on your webpage with Google Analytics. You can keep an eye on them and analyze what the customers really want on your site.
You have only a few seconds time to impress the prospects and convert them. So, you need to keep improving and evolving your webpage content. And carefully analyze what your prospects want and how you are going to make your website your customers’ preference.
You can find many clues if you carefully observe their flow on your page. Like the way they land on your page, the pages they go through, elements designed for them to click on, and also hindrance opposing them from achieving their objectives.
CTA buttons are one of the important elements that you need to have on your website to create a high-converting landing page. You must have heard it hundreds of times because it’s a never-changing fact. It is considered as the door to the next steps of the sale funnel, where each click is one potential customer through that door.
A website with a strong CTA button is more likely to generate more conversions than a website with a weaker one. This article will let you know more about these CTA buttons.
What are the CTA Buttons?
CTA buttons stand for Call-to-Action buttons. It is a text, often combined with an image, that lets the audience know what they have to do next. It is the term used for clickable buttons on the website that solicits an action to be taken by the user.
In other words, your call-to-action buttons are the connecting bridge between the content the users want and an offer of higher value.
It is either a button, link, or an image that is ideally placed at the end of the blog posts to encourage visitors to become leads or potential customers.
Characteristics of High-Converting Call-to-Action Button:
Your call-to-action buttons are used when you want your users to do some action. In other words, the highlighted button is just a typical example of a call-to-action button you’d see on a normal landing page. Here are the top characteristics of high-converting CTA buttons:
- They are CTA buttons.
- They have a compelling copy.
- The best call to action uses a contrasting color.
- They have a logical placement.
- The most effective CTA buttons have close proximity to the previous action.
- Great call-to-action buttons aren’t forced to compete with other elements.
- Use the first person.
- Be super-specific.
Adding Effective Call-to-Action Buttons on Different Platforms:
You should not have to confine yourself to a single platform while using call-to-action buttons. You can use a different CTA for your AMP pages than you do for pages that render on desktops. Pop-up CTAs and CTAs on static pages can help the users to call the action.
Here are a few examples of CTA buttons.
- Firefox Browser:
3. Crazy Egg:
4. Ad Espresso:
Adding Facebook Call-to-Action Options:
Facebook can be used as a game-changer while targeting new members of your potential customers. It is easy to add call-to-action buttons on Facebook pages. Moreover, you can also provide URLs for mobile users to directly land on your homepage or your landing page.
Adding Instagram Call-to-Action Options:
You can successfully implement the call-to-action buttons on Instagram as long as you have an account in it. The basic CTA phrase options used are Email, Call, Text, and Directions. Moreover, CTA like Reserve, Book Tickets, or Start Over can also be used.
Creating effective CTA buttons is not a complex process. As long as you can be in your users’ minds and you provide the simplest options to them, you are doing the right job.
Are you a business owner who is targeting your customers with newsletters? If so, are you able to successfully generate leads from your newsletters? If not, you need to understand how to use these email marketing strategies to generate new leads to an increase in your engagements.
Many marketers try to create newsletters for everything, from blog posts to random promotional offers, where the product update section gets sandwiched in between them. Above all, your monthly or weekly newsletter loses its focus.
Customers who have signed up for your newsletters, don’t have the patience to wait till they actually get the meaning of your newsletters as soon as they read the topics. Moreover, after opening the newsletters, they need to quickly get what they should focus on and which call to action to take.
If your newsletters lack these abilities, your customers will feel lost and your email subscribers will be less engaged and less responsive.
3 Important Newsletter Elements:
The main objective of using monthly or weekly newsletters is to generate new leads and to grow the engagement email list. To improve the newsletter performance in lead generation, your newsletters must be:
- Relevant: The newsletters must be directly related to the customers’ industry, interests, and topics they are interested in.
- Interesting: The monthly or weekly newsletters must be interesting enough to entertain, educate, and please the customers.
- Valuable: The monthly or weekly newsletter must provide the customers with useful and researched information.
With these elements in your newsletters, you can manage to draw a consistent and engaged audience towards reading the newsletters.
We are sharing 7 amazing tips on creating newsletters that are relevant, interesting, and valuable.
Choose Your Goal:
Before setting up your goal, you must read your customers first. You need to understand the customers’ interest, their working sector, and the topics that they will find interesting and helpful. Moreover, you can conduct a survey to know what works better for your existing customers.
Keep It Simple But Catchy:
People don’t spend their time going through the emails piled up in their inboxes. So, your newsletters need to be on point so that the prospects get the object of the newsletter as soon as they open it.
Include Third Party Content:
Including content from others like thought leaders or influencers from your industry sector is a good way of associating experts with your brands. Moreover, you can also include quotes, tweets, or links from popular brands in your content.
Include User-Generated Content:
You can try switching the focus to your audience, customers, and even your employees. Here, you can include the interaction of your community, by sharing comments, highlighting the exclusive usage of product use, or provide FAQs on social media.
Connect to Trending Topics/Events:
Newsletters can be helpful in connecting their audience with popular topics or events or about the latest trends so that you can effectively include your brand within the conversation.
Use Social Media to Tease:
Social media provides an amazing platform where you can easily create a buzz around. You can use Twitter and Facebook to tease the customers with photos and gifs, and Instagram stories. Talk about the upcoming newsletter content and what they can get when they sign up for the newsletters.
Provide Consistent & Unique Content:
Your newsletter must be unique and the audience must not find it on any other website. In addition to that, you have provided a constant supply of these types of unique newsletters.
Are you an e-commerce marketer who has not yet used the newsletters to promote your business? Then you must not be aware of newsletters and their usefulness. In short, it is a tool of Email marketing that is used to generate leads at very low expenses, if done correctly.
It gives you the pleasure of staying in touch with the customers without constantly bothering them with uninterested topics. It is the most used strategy by the Email marketing departments.
Now let’s dive into the broader explanation of newsletters.
What is a Newsletter?
An email newsletter is an email sent by a person or a business periodically that contains news, updates, and curated content on the subjects they have signed up for.
Marketing through newsletters is a strategy that many companies are using to send informative and product-focused content via newsletters to the customers who have signed up for them. E-commerce businesses have utilized this cost-effective and easy-to-use strategy to remain in the mind of the visitors.
What is the Purpose of Using Newsletters?
Newsletters can prove to be the best option for you if you have an e-commerce platform, website, or blog to promote your products, content, update about an event, or retarget customers who have abandoned their carts.
The purpose of an email newsletter is to keep the customers updated with the business’s whereabouts. They are used to motivate them to take action, like making a purchase or viewing their latest blog.
You must use other campaigning strategies other than newsletters to advertise your products/services. Newsletters can become the life of your marketing campaigns if used properly. Studies have shown that email marketing has proven to be more successful than social media marketing in the past decade.
Do you have an email id?
I suppose, yes.
Most of us are internet users and so we surely have at least one email id. That is the reason for success in the email marketing strategy.
According to the Fourth Source website, 92% of internet users have at least one email id. It implies that you can even reach up to the prospects who don’t have social media accounts, where it can be difficult and also decreases the coverage of the desired segment.
How to Use Newsletters for More Engagements?
Engaging leads through email marketing is not easy. For successfully engaging leads, you have to keep your customers at the core of all your efforts.
Newsletters that provide a great experience of surprise and delight to the customers, help you build a reputation for providing the best content for the customers. Then customers might look forward to the high-level relevant content from your end.
Whether you are a major corporation or a small enterprise, providing a fantastic, personalized experience to every one of your brand’s followers is key to growth, customer retention, and creating lifelong brand advocates.
But even so, some of your subscribers will still become less engaged over time. Maybe they are no longer in the market or maybe they are too busy to note you. Or maybe their interests have shifted and what once resonated with them doesn’t anymore.
At this point, you need to retarget these contacts and either bring them back into the fold or let them go. Doing so means you send to the subscribers who have the greatest chance of converting, keeping your list healthy.