You must have seen marketers going crazy over organic search. Have you ever wondered what is it? Why do business owners work so hard to boost their organic search? In this article, we will ensure that you get answers to every query about organic search.
Let’s get started.
What is Organic Search?
Organic search refers to the search results of a search engine without the influence of paid ads. In other words, organic search results are the unpaid results that a search engine shows after a query. These search results are ranked on the SERPs as per their relevance to the search query.
Marketers around the world are constantly planning out strategies to boost their organic traffic. The term “organic traffic” is used for the traffic that lands on your page, looking for an answer to their queries.
However, there is another strategy that marketers use apart from organic search. It is called “paid search”. Are you familiar with this term? Even if you are not, you must be familiar with the ads that appear on any search result page.
The ads that you see on Google, Bing, Yahoo, or even on YouTube are known as paid ads. These ads are primarily used to target ready-to-buy customers.
Organic Search V/S Paid Search
|Advantages of Organic Search
|Advantages of Paid Search
Some Benefits of Organic Search:
- Zero expense:
Unlike paid search, organic research needs zero expense. In simple words, you won’t have to spend your monthly budget on ads. However, you need to invest time to see the results. In other words, you will need time to research the market, select your target audience, build a strategy and create the content. However, you can make the work easier by hiring an SEO agency. Their expert SEO professionals can get you the organic traffic you want, while you relax at home.
- Generates a remarkable ROI:
Just like other business owners, your goal is also about generating an impressive ROI. Whether you rely on organic search or paid search, you can’t forget about ROI. When you optimize your website to get a better ranking on the SERPs, you will obviously generate organic traffic. More organic traffic on your page will only result in boosting your ROI earned. In other words, you will be earning a remarkable ROI without spending a penny.
- Increases credibility:
Organic search will let you have a good impression on your clients. For example, anyone is looking for a frying pan and your company appears as the first SERP. Then the person will surely find you trustable. Also, when your company shows up in several SERPs, your potential customers start to recognize your brand. Thus, organic results can boost your credibility.
- Targets relevant customers:
Well, both organic search and paid search can bring traffic to your website. However, natural searches are effective in targeting the most relevant traffic. Moreover, organic search lets you target a number of searches without spending a penny. In other words, your company becomes more visible online whenever there’s a query related to your product/service.
Are you an e-commerce marketer who has not yet used the newsletters to promote your business? Then you must not be aware of newsletters and their usefulness. In short, it is a tool of Email marketing that is used to generate leads at very low expenses, if done correctly.
It gives you the pleasure of staying in touch with the customers without constantly bothering them with uninterested topics. It is the most used strategy by the Email marketing departments.
Now let’s dive into the broader explanation of newsletters.
What is a Newsletter?
An email newsletter is an email sent by a person or a business periodically that contains news, updates, and curated content on the subjects they have signed up for.
Marketing through newsletters is a strategy that many companies are using to send informative and product-focused content via newsletters to the customers who have signed up for them. E-commerce businesses have utilized this cost-effective and easy-to-use strategy to remain in the mind of the visitors.
What is the Purpose of Using Newsletters?
Newsletters can prove to be the best option for you if you have an e-commerce platform, website, or blog to promote your products, content, update about an event, or retarget customers who have abandoned their carts.
The purpose of an email newsletter is to keep the customers updated with the business’s whereabouts. They are used to motivate them to take action, like making a purchase or viewing their latest blog.
You must use other campaigning strategies other than newsletters to advertise your products/services. Newsletters can become the life of your marketing campaigns if used properly. Studies have shown that email marketing has proven to be more successful than social media marketing in the past decade.
Do you have an email id?
I suppose, yes.
Most of us are internet users and so we surely have at least one email id. That is the reason for success in the email marketing strategy.
According to the Fourth Source website, 92% of internet users have at least one email id. It implies that you can even reach up to the prospects who don’t have social media accounts, where it can be difficult and also decreases the coverage of the desired segment.
How to Use Newsletters for More Engagements?
Engaging leads through email marketing is not easy. For successfully engaging leads, you have to keep your customers at the core of all your efforts.
Newsletters that provide a great experience of surprise and delight to the customers, help you build a reputation for providing the best content for the customers. Then customers might look forward to the high-level relevant content from your end.
Whether you are a major corporation or a small enterprise, providing a fantastic, personalized experience to every one of your brand’s followers is key to growth, customer retention, and creating lifelong brand advocates.
But even so, some of your subscribers will still become less engaged over time. Maybe they are no longer in the market or maybe they are too busy to note you. Or maybe their interests have shifted and what once resonated with them doesn’t anymore.
At this point, you need to retarget these contacts and either bring them back into the fold or let them go. Doing so means you send to the subscribers who have the greatest chance of converting, keeping your list healthy.
Amazing Tricks for Content Marketing
“Content is King” – this is the most heard tagline of today and this is the reason everyone is running after content marketing. Recently, the market for content has seen a growth of about 16% from the year 2017 to 2018.
So, you have also started a site of your own but somehow your contents are not attracting the right amount of traffic? There must be somewhere that you are going wrong. How do you know that? Well, here are some of the common mistakes that should not be done. You can correct them to make your content more noticeable. These tricks for content marketing can make your visitors increase by about 40% than the original.
The Content Strategy: Planning up your content marketing calendar
There are so many people who think that they can post blogs or the contents at their convenience. This is a very common fault that steals away the attention of the viewers from your content.
To get a good amount of attention, you should have a proper content marketing strategy planned. You need to create a time schedule for posting the contents. This is the best trick for content marketing. This provides a larger area of vision and day-to-day accuracy to maintain quality.
Never post content randomly. This is once again a great mistake. If you do not target one particular stratum of the audience, you will not be able to gain attention.
As per a recent study, it was found that the future of content marketing will hold much lesser content than it is now. The primary reason for the same is quite real and practical. There are so many contents that are being produced each day today but only a few of them can raise high to the level of excellence or being SEO friendly. Rests of them are nothing but crap. So, why does anyone have to waste his or her time creating such content that will go to crap? Hence, there are high chances that the future will hold much lesser content than today.
Here are listed some of the generic and practical reasons that can prove out that content marketing will have shorter content in the future.
Publishing The Contents:
When content is being published in a newsroom, the contents are written, edited, and checked to get the best quality. But this is not the same as the brands. There are so many brands that hire junior writers with lesser experience in writing or even use different cheaper mechanisms to create content. This actually brings up contents that are much lower in quality and hence the results are also below the satisfactory level.
A much better idea is to plan some such options through which the brand can create unique and quality content each time. The content should not have quantity but it should have quality.