Here Are The Best Tools That Are Used by Digital Marketing Experts
Digital Marketing Expert Uses Best Tools
It might sound to be dramatic, but digital marketers today live and die by the tools of the trade. Nowadays marketers are expected to be a trillion places at once. Whether we’re digging through data or fine-tuning our social presence, relying on the right digital marketing tools means saving time and maintaining our sanity. Hence we have set out to put together an array of tools that are currently in demand and valuable to marketers of varied shapes and sizes.
There are two categories. They are :
a) Organic Social Media Tools – This essentially rely on social media publishings to market your product
b) Paid Social Media Tools – This inherently goes deeper into the constructs of social media to promote via advertisements other in-depth social media techniques.
Organic Social Media Tools
Organic Social Media Tools
1.Sprout Social: Sprout is a social media management and engagement platform for business that makes it convenient for brands to effectively engage with the current customers and even with prospective customers
2.Wyng : Wyng is essentially an engagement marketing platform that is cardinally focused on garnering customer engagement via user-generated content, hashtag campaigns, referral programs, quizzes, contests, etc. Transforming the way that global brands engage and convert today’s mobile and social consumers are their main focusing point.
3.Woobox: Woobox is a tool similar to Wyng, it is also a social media engagement platform with an emphasis on interactive content. Also, this platform is cardinally known for running social giveaways and competitions, primarily via Instagram.
Paid Social Media Tools
Paid Social Media Tools
1.Nanigans: Nanigans is basically a multichannel advertising software that emphasizes Facebook marketing. The software it uses has access to the Facebook Exchange. This is because of retargeting and a plethora of other tools that make targeting more efficient. Moreover, beyond Facebook marketing, focusing on Twitter ads and Instagram growth campaigns are also its feature.
2.Facebook Power Editor: This is Facebook’s proprietary tool that is used for creating and running hyper-specific advertising campaigns and moreover, the platform’s detailed parameters ensure that you target exactly who you want.
Check Out The Top 10 Company’s Digital Marketing Logos and Their Meanings
Here Are The Top 10 Company’s Digital Marketing Logos & Their Meaning
1. Beats:
Beats
Looked at a glance the logo for Beats by Dre is pretty simple. The ‘b’ is enclosed in a circle followed by the brand name. The circle, though, isn’t just a circle. It actually represents a human’s head, and the ‘b’ letterform represents the brand’s headphones.
2. Cisco:
Cisco
The leading giants of computer networking and the worldwide leader of internet technologies are named after its headquarters’ location in San Francisco. Although its namesake doesn’t have a hidden meaning, the blue stripes above the logotype not only represent an electromagnet but also, the Golden Gate Bridge.
3. Baskin Robbins:
Baskin Robbins
The famous ice cream outlet that dish out some of the most amazing ice creams is known for its seemingly unlimited flavors. Although that is not the case as decipherable from the logo. That famous number is hidden in the ‘B’ and the ‘R’ of their logo, acting as the curve of the ‘B’ and the stem of the ‘R’. The logo represents fun and energy, much like how you’ll feel during (and after) eating their ice cream.
4. Vaio:
Vaio
Sony Vaio also is known as Visual Audio Intelligent Organiser, is known worldwide for its technology, but there is a catch in the logo. Vaio represents the integration of both analog and digital technologies in its products. The letters ‘va’ is made to look like an analog wave, while the ‘io’ resemble the numbers 1 and 0, representing a digital signal or binary code.
5. Picasa:
Picasa
Picasa, Google’s former image organizer, and editor have an interesting logo mark. At first glance, it looks like a simple camera shutter, but the negative space in the center of the shutter actually forms a house. This is because Picasa is considered ‘home’ for all of your photos, and casa in Spanish means home.
6. Le Tour De France:
Le Tour De France
Le Tour De France’s logo has two hidden messages inside of it. The first is a bit more obvious, with a cyclist making up the letter ‘r’, but the second is more subdued. Also, the yellow circle that acts as the bike’s wheel is also a sun, indicating that the events of the race only occur in the daytime.
7. Gamecube:
Gamecube
Nintendo Gamecube’s logo is very interesting to look at, and for good reason. Not only is it a cube within a cube, but the outer cube forms a ‘G’ around the inner cube, leaving a ‘C’ in the negative space.
8. LG:
LG
LG is famous for its technological prowess and the notable ‘L’ and ‘G’ in their logo but what people fail to realize is that those letters actually help to create a face. The ‘L’ makes the nose and the ‘G’ makes up the rest of the face. This gives the brand a human element and makes it more inviting and approachable.
9. Toblerone:
Toblerone
This is one of the most popular brands of chocolates and its current logo features a mountain. It symbolizes the Matterhorn Mountain in Switzerland. Hidden inside the mountain is a bear, symbolizing the unique honey flavor found in the chocolate. It is a fact that the chocolate is made in the ‘City of Bears’.
10. Audi:
Audi
The luxury car company based in Germany also has a hidden meaning in its logo. The four rings represent the four companies that came together to create the original Audi, Auto Union.
We would like to thank Digital Marketing Lead for providing the details, data & support for this article. The detailed information was provided on the basis of the advertisement & client management conducted by the Digital Marketing Lead for the year 2018-2019.
Here Are The Key Techniques That Your Social Media Executive Do To Uplift Your Business
What should your social media executive do to uplift your business?
A Social Media Executive is an individual who handles all the social media activities of an enterprise. The social media activities are here referred to as social media campaigns, promotions, social media ad campaigns.
The Social Media Executive is also the one who is accountable for the regular posting and updates on social media channels like Facebook, Twitter, Instagram, LinkedIn, etc. He is the one who has complete access to all the accounts and thus the company must choose wisely the executive to avoid a breach of trust.
Some of the cardinal works of a social media executive to uplift your business being:
1.Increase Brand Awareness:
Increase Brand Awareness
With a major portion of the world’s population being on social media platforms, it has essentially become the primary point of interaction for the upliftment and increase in brand awareness which the social media executive should have in mind. The onus of making the public more aware of the brand in on the social media executive.
2.Humanisation of the Brand:
A UK study from Trinity Mirror Solutions found that more than half of adults do not trust a brand until they see “real-world proof”. The ability to create a real human connection is one of the key benefits of social media for business. We call these Meaningful Relationship Moments. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products. A social media advocacy program can be a great way to humanize your brand.
3.Virtually appealing creatives:
Virtually appealing creatives
The design and layout of the creatives play an important role in the way the target consumers respond to the posts you publish online. The list of tasks of the Social Media Executive also includes an important task of watching over and ensuring that the creatives produced are both visually attractive and compelling enough to make a sale.
4.Generate Leads:
Generate Leads
Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Lead generation is an important benefit of social media for business. Many social networks offer advertising formats specifically designed to collect leads. Hence this is one of the primary ways your social media executive can uplift your business.
The Ultimate Ways : How To Start A Business In India
How To Start A Business in India
India has cardinally grown to become one of the greatest countries to launch a start-up in with its plethora of programs such as “start-up India”. Presently, we see two sides of the coin. On one side we see massive layoffs from corporates and MNCs whereas on the other side we see flourishing start-ups maturing into conglomerates such as Urban clap, Ola, and so on and so forth. The essentials of starting a business in India are as follows:
The Business Idea and Plan
The Business Idea and Plan
Just as a tree grows depending on the stability of its roots, similarly a good business idea is essential for the initiation of a start-up. A question such as whether to pitch a service-based or a product bases company to launch is cardinal. Moreover, the baseline idea should be catered to offering something unique to the palette over the pre-existing services.
Market Research
Market Research
Understanding market statistics is crucial before investing in capital. Hence it is essential to research the present market trends and service offerings. Moreover, this is the phase where you dig deep into the recent market techniques of offering payment via Paytm business account and also think about possibilities of third-party services such as Urban Clap partner.
Budget and Financing
Budget and Financing
Capital is essential for investing in any business and sometimes it could be difficult to come to buy especially from the banking sector owing to the topsy turvy economy, this is where the other alternatives such as merchant cash advance come into its benefits where the collateral is not necessary.
Making It Legal
Making It Legal
The final step in setting up a business in India is making it legal, cardinally by registering it either as an LLP or Private Limited company. On doing so the company will get an official GST number upon registering which they can link to their bank account to enable transactions and even list themselves on Google to help search in finding your business.
These are essential simple steps by which you can launch your startup in India.
We would like to thank Digital Marketing Lead for providing the details, data & support for this article. The detailed information was provided on the basis of the advertisement & client demand conducted by the Digital Marketing Lead for the year 2018-2019.