Are you just focusing on generating leads for your business?
Why don’t you try to focus on your current customers to fuel your business growth?
Many business owners make this mistake. They focus more on lead generation rather than focusing on their current customers. It is obvious that they have put in a lot of effort to convert the leads. So they should focus on retaining them, not just on bringing more leads.
Retaining customers can save time and resources in the long run. It can also help in increasing sales with cross-selling and upselling opportunities when it is done properly. Thus it helps in boosting your ROI.
It is obvious that you need to chase after new leads to grow your business. But it is also necessary to keep that much amount of resources for customer retention and engagements. After all, they are well-aware of your brand and they have shown that they prefer you over your competitors. They must find value in your offerings that lead to their conversion. You just need to remind them that they are still your top priority and you are happy to serve them. This will help in improving your ROI in the long run.
Plus implementing the customer retention strategy does not need you to plan your marketing strategy over again. You can just use it along with your current marketing strategy.
So, how are you going to increase your ROI from your existing customers?
We have come up with some effective tips. We have used these tips for ourselves and even for our clients to promote engagement, retention, and growth of the company.
Strong Customer Bonding With Proper Onboarding
Customers often abandon a website for its competitor where they find it easier to get assistance when they need it. For preventing them from abandoning your site, you can provide your customers with a strong foundation. This will help them get the full benefit from your offerings, to build a long-lasting relationship.
It can be done by using an onboarding program. This can ensure that each customer is aware of your offers and provide additional assistance whenever they need help. This will help you to make a good impression on the customers. You can set up an automated nurture campaign that will properly guide the new customers onboard.
Nurturing Customers is the same as Nurturing Leads
There are many times when customers abandon a website only after experiencing something bad while dealing with the website. It is because the companies fail to satisfy the customers after getting them signed up.
To avoid this kind of scenario, you have to provide customers with excellent customer service, as we do. It will enable you to help the customers when they face any obstacles and a good experience to nurture your relationship with them.
Help Your Customers Grow
If your customers truly find you helpful for their businesses, they will need you at a point for more resources to support themselves to continue the sale. At that moment you must provide them with the service/product they need, otherwise, they will just leave your site for another of your competitors.
Encourage the Word Spreading
You can form a group of dedicated and loyal customers who truly trust your brand and can help to spread good things about your products. That will help the new and indecisive customers to trust your brand and choose you over your competitors.
If you’ve decided to use Facebook as an ad platform to campaign your brand, you must be ready to accept whatever outcomes it brings.
Its effectiveness is very uncertain. It depends on how an ad has been created, what the ad type is, and how it is managed during the campaign.
It may sound not very easy, but it is not what it seems. You need to understand the logic behind using Facebook Ads and how to manage them for your campaigning.
Now the question arises: How to create ads on Facebook?
The first thing you need to start a Facebook Ads campaign is to have a Facebook ads account. Moreover, this account must be linked to your credit card so that you can pay for your ads quickly.
Step 1: Accounts in Facebook Ads Manager
Every personal profile has a Facebook ads account under their name by default. You can see your ads accounts, status, currency, and transaction details in your Ads Manager.
Facebook Ads Manager can get you access to your account details. This can help you manage your past and present campaigns, see their status, get reports on their effectiveness, etc.
Step 2: Manage your Facebook Ads account settings
After choosing your account in your Ads manager, you have to fill in all the details of your business in a Setting tab. You can find different options for payments and information about your transaction in the Billing tab. Thus it helps you to keep a record of how much you’re spending and how much you owe.
Be careful about the currency you choose from the list of currencies, as you can’t change it. But you can set the preferred currency of your profile from your Account settings on the Payment tab.
Step 3: Creating a group account
You can create an account group from the tab account groups. With this, you can give a group of people access to the ads, to manage them. But be careful, as the Facebook ad is linked to a particular user account.
You have different users roles:
- An administrator can alter the settings of the group and have permission to change any ad associated with this account.
- General user, who can only manage the ads and doesn’t have any access to group settings.
- Reports only are those who can only see the reports of the ad campaigns- they cannot manage the ad budget, period, etc.
Group accounts are beneficial for accessing a particular ad by a group of people.
Thus, once you are done with the creation of a Facebook Ads Account, you are good to go and start your ad campaigning.
Are you struggling to improve your brand’s conversion rate?
If people are visiting your page, but are just leaving the site without a purchase, then it might be the case that they don’t find your offers too good. You did a great job in bringing the leads but failed to capture them. This is when you can use the strategy of offering discounts and coupons to ensure an increase in the conversion rate.
Are afraid of incurring loss while offering discounts or coupons?
It is not necessarily always the case. It entirely depends on how to use the strategy to ensure a positive result even after giving away discounts.
Offering discounts have always been used to encourage customers and prospects to make a purchase, even in the digital market. It is an effective strategy that many business owners use after considering whether visitors are in the buyer’s journey or not.
Business owners plan every step of their plan execution. They don’t just go online and post their offers. They set the time, mode, and reason for offering discounts or coupons.
Offering discounts or coupons can even backfire in different ways sometimes. So, consider the following ways while planning to give out an offer.
Capture New Visitors with a Special Offer
Offering a new visitor discounts or coupons might not always bring a positive result right away. Instead, go for smaller commitments like asking for their email address in exchange for a discount code.
- Reward Loyal Customers
If you have a group of loyal customers, you should often reward them for being loyal to your brand. Whenever customers cross a certain amount of money on your website, you need to offer them discounts or coupons on the next order as a thank you reward.
- Boost Sales During Holidays
During any holiday or festive season, people go online to purchase gifts for their friends and family. There is always an increase in sales due to the holiday offers and discounts.
- Use Pre-Order Discounts for New Products
Whenever there is a launch of the new products, you want a maximum number of people to buy them. So, make the online stores promote it with a pre-order discount on upcoming products. But offer a small discount or else it can devalue the product.
- Reduce Abandoned Carts
Most likely you already use this strategy. But if you aren’t, start using it. You constantly need to offer a discount on the items in their cart, to bring them back and make them purchase those items.
- Rewards Referrals from Existing Customers
You must be familiar with referral marketing. It is an effective way to invite new customers through the existing ones by offering them discounts or coupons.
- Retarget Visitors with a Custom Offer
The best way to bring more sales is to target every customer with a personal message. Personalized emails, ads, or on-site messages can surely increase sales. Create ads or emails focusing on the offer that is only for them.
- Offer Discounts on Subscriptions
This is another way of customer retention. You can offer discounts or coupons to the prospects to make them subscribe. After that, you can easily target the prospects. This will increase customer lifetime value and recover it.
- Follow Up with Event Attendees
If you promote any of your products in an event, it will bring you, attendees. Send emails to them and promote the products you promoted in the event. Don’t forget to link them to your site. This offer becomes more exclusive and brings more visitors to a specific segment.
You must have seen marketers going crazy over organic search. Have you ever wondered what is it? Why do business owners work so hard to boost their organic search? In this article, we will ensure that you get answers to every query about organic search.
Let’s get started.
What is Organic Search?
Organic search refers to the search results of a search engine without the influence of paid ads. In other words, organic search results are the unpaid results that a search engine shows after a query. These search results are ranked on the SERPs as per their relevance to the search query.
Marketers around the world are constantly planning out strategies to boost their organic traffic. The term “organic traffic” is used for the traffic that lands on your page, looking for an answer to their queries.
However, there is another strategy that marketers use apart from organic search. It is called “paid search”. Are you familiar with this term? Even if you are not, you must be familiar with the ads that appear on any search result page.
The ads that you see on Google, Bing, Yahoo, or even on YouTube are known as paid ads. These ads are primarily used to target ready-to-buy customers.
Organic Search V/S Paid Search
|Advantages of Organic Search||Advantages of Paid Search|
Some Benefits of Organic Search:
- Zero expense:
Unlike paid search, organic research needs zero expense. In simple words, you won’t have to spend your monthly budget on ads. However, you need to invest time to see the results. In other words, you will need time to research the market, select your target audience, build a strategy and create the content. However, you can make the work easier by hiring an SEO agency. Their expert SEO professionals can get you the organic traffic you want, while you relax at home.
- Generates a remarkable ROI:
Just like other business owners, your goal is also about generating an impressive ROI. Whether you rely on organic search or paid search, you can’t forget about ROI. When you optimize your website to get a better ranking on the SERPs, you will obviously generate organic traffic. More organic traffic on your page will only result in boosting your ROI earned. In other words, you will be earning a remarkable ROI without spending a penny.
- Increases credibility:
Organic search will let you have a good impression on your clients. For example, anyone is looking for a frying pan and your company appears as the first SERP. Then the person will surely find you trustable. Also, when your company shows up in several SERPs, your potential customers start to recognize your brand. Thus, organic results can boost your credibility.
- Targets relevant customers:
Well, both organic search and paid search can bring traffic to your website. However, natural searches are effective in targeting the most relevant traffic. Moreover, organic search lets you target a number of searches without spending a penny. In other words, your company becomes more visible online whenever there’s a query related to your product/service.